Marketing Content Specialist

  • 250 Rue Sauvé O, Montréal, QC H3L 1Z2, Canada
  • Full-time
  • Job Type: Replacement
  • Grade: 007
  • Status: Permanent

Company Description

Who we are:

At Reitmans (Canada) Limited (RCL), every moment of every day revolves around our customers and our love of fashion. We believe fashion empowers our customers to put their best foot forward when it matters the most. From the design table to the stores and our digital channels, we are always finding new ways to create memorable customer experiences, backed by a strong brand portfolio and powered by the most passionate people in the industry.

Job Description

The Opportunity

Reporting to the Marketing Manager of the  RW&CO brand  the Marketing Content Specialist is responsible for developing a strong content marketing strategy, for our Menswear customer, including editorial calendars and creation of all content across all communication touch points (in-store and online) to create a comprehensive experiential marketing campaign. 

What you do: 

  • Responsible for researching, developing and creating all content relating to the brand in an engaging way online and in-store; 
  • Strategize and execute the content plan for the brand, to build a distinctive and unique connection with the male customer;
  • Research and develop engaging, customer relevant content across all touch points (stores, online);
  • Research relevant events on a national and regional level to create a customer “community” and thereby increase customer engagement;
  • Plan the editorial calendar for all touch points on a weekly/monthly basis with various themes and activities;
  • Analyze and provide effective benchmark measuring (KPIs) for the impact of content programs, and provide feedback, reports and insights to relevant departments;
  • Research, review and analyze competitive content initiatives / trends, new platforms, new reporting tools as well as innovative ways of attracting and engaging customers ;
  • Manage the blog, online/in-store content needs..

Qualifications

Who you are:

  • University degree in Commerce or Marketing or equivalent experience;
  • 2 years+ marketing experience and online copywriting. Experience in Fashion retail an asset;.
  • Creative & Strategic thinker;
  • Able to work in a collaborative team environment;
  • Able to multitask, complete deadlines and be agile within a fast-paced marketing environment;
  • Bilingual written and spoken.
     

Additional Information

What we offer (Why work with us):

  • A competitive benefits package (Full Time Employees Only)
  • Paid Time Off ( Sick Time, Flex Days & Vacation (Full Time Employees Only)
  • Additional benefits include monthly bonus potential, opportunities for advancement and tuition reimbursement
  • 50% discount at all Reitmans (Canada) Limited brands (Penningtons, Reitmans & RW&CO.)
  • Generous Employee Referral Policy (50$-500$)

If this inspires you…let’s talk. Send us your resume today! 

By the way, did you know that Reitmans (Canada) Limited has several hundreds of stores all across Canada and three fashion apparel banners? Get ready to join the Canadian fashion retail icon, with a great success story where you can have a voice and make a real difference. 

There are many ways to wear a career at RCL! #ReadytoRCL 

Reitmans (Canada) Limited is an equal opportunity employer. We are committed to a diverse and inclusive workplace for all. We recognize that our future success depends on the perspectives and contributions of all our employees -- their diverse backgrounds, abilities and experiences make our business stronger. If you are contacted for a job opportunity, please advise us of any accommodations needed to ensure fair and equitable access throughout the recruitment and selection process. All accommodation information provided will be treated as confidential and used only for providing an accessible candidate experience. 

We thank all applicants. Only selected candidates will be contacted.

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