Red Wing Shoe Company is based in Red Wing, Minnesota, just 40 minutes from St. Paul, where our corporate office sits along the Mississippi River in downtown Red Wing.  We are a global company with 2300 employees around the world, but we maintain a close-knit family atmosphere that comes with being a privately-held company. We’re rich in history and tradition, but innovation drives us to deliver best-in-class product solutions and highly rated customer experiences.  Focus on our employees and company culture results in meaningful employee engagement across the organization. Our Guiding Behaviors of Living our Values, Honoring our Brands, Inspiring our People, Centering on our Customers, and Preserving the long term success and legacy of our Company are the foundation on which we build our future.

You thrive on challenging the status quo and fundamentally believe in the power of brands as a trigger to build emotional resonance. You have a global point-of-view and a passion for fashion and lifestyle brands, are in-tune with consumer trends, pop culture, and have an innate curiosity as to what drives culture and consumer behavior. You are a big picture thinker, passionate about developing breakthrough work, and un-afraid to ask: “Why not?”

One-part conceptual thinker, one-part designer, one-part storyteller — you have proven chops executing across an array of environments, mediums and channels – traditional to digital – and obsess the details of the work to ensure executional excellence. Your world-class portfolio has range and versatility — and you are just as passionate about strategically relaunching a brand as you are about how a brand expresses itself in detail on Instagram. A collaborator by nature, you love to get your hands dirty and work with others to create work that impacts culture.

This position is a critical member of the Red Wing Marketing and Heritage brand teams. You will be the creative champion of the Heritage brand. It is an incredible opportunity that will have significant influence over the direction of the Red Wing Heritage brand for years to come. Come build your legacy.

ESSENTIAL DUTIES and RESPONSIBILITIES:

• Brand Vision, Conceptual Thinking & Execution – Drive brand stories and concepts, look and feel, design and execution for the Heritage brand across all channels and mediums
• Brand Standards – Develop, modify and continuously evolve global brand standards to ensure clarity of vision and purpose, and compliance of such standards across all mediums, formats and channels in terms of style, quality and tone of voice to drive global consistency
• Content & Expressions – Own the creation of world-class creative, content and expressions for the Heritage brand, leveraging consumer insights, data, competitive intelligence and your own creative intuition;  Demonstrated fluency in both Digital (Web, Video, Social, Email) and Traditional (Print, Packaging, Collateral) formats and design best practices
• Executional Excellence – Deliver flawless execution across all channels and mediums — from brand efforts to .com to email campaigns
• Engaging Experiences – Champion the development of engaging brand experiences that surprise and delight all relevant customer segments across all preferred environments from brand event activations, trade shows, our 500+ branded retail stores, to online/web and more
• Project Management – Liaise with Director of Brand & Creative and Project Management to ensure deliverables are managed both on-time and in-budget
• Vendor Partner Management – While building relationship with current legacy vendors, seek to integrate new agency partners, production vendors and extend the quality of our execution and consumer experience
• Relationship Alignment – Build internal alignment and relationship across the enterprise, ensure internal strategic and executional alignment with key stakeholders from Marketing and Business Unit Leadership, Sales, Product Development, Retail Operations, E-Commerce, and International

REQUIRED EDUCATION and EXPERIENCE:

• Bachelor’s degree (B.A./B.S.) from four-year college or university in advertising, design or visual arts or a related area of study; Minimum of 4 years of experience as a Designer or Art Director
• Experience with competitive brands or like-minded categories of business; B2C and B2B experience optimal; being passionate about footwear is ideal, but not required
• Experience leading photography and video shoots is required; experience shooting content (photography or video) oneself is ideal, but not required
• Experience or working with global brands, teams and assignments with large-scale brand identity programs is optimal
• Innovative thinker, idea generator and creative problem solver with a willingness and proven ability to challenge the status quo with multiple unknown or ambiguous inputs
• Exceptional inter-personal, collaboration, communication and team-oriented skills with an ability to translate vision to action and impact
• Demonstrable ability to manage a high volume of creative output and executional excellence in parallel across an array of environments, mediums and channels – traditional to digital; Think “Digital-First” to drive a more contemporary, personalized and immersive customer experience

ADDITIONAL DESIRABLE QUALIFICATIONS:

• Engagement with one or more different marketing services agencies

Red Wing Shoe Company will not be using recruitment agencies or firms to fill this position and we will not accept unsolicited resumes or candidate information. No agency calls please.

Red Wing Shoe Company, Inc. is a drug-free workplace.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities.

Please view Equal Employment Opportunity Posters provided by OFCCP at https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm.

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)