Digital Marketing Manager

  • NELSONIA AH, MEYERTON, Johannesburg, Gauteng, South Africa
  • Employees can work remotely
  • Full-time

Company Description

Do you enjoy working remotely? If you do, here's an opportunity for you! A large well-know organization requires an ambitious Digital Marketing Manager who loves luxury goods and is committed to doing what it takes to help grow their business. 

They are looking for energetic candidates who are aligned with and excited by their mission & vision. This could be a full time OR part time role, working from the office or from home. Reporting to the CEO, your responsibilities include building the digital marketing strategy, acquiring new customers via digital channels and ensuring that the site and social channels and all paid presence is positioned in the most optimized way to grow the audience, engage, and drive enquiries and showroom footfall. You will be strategic but creative coming from a digital marketing background and a strong understanding of building aspirational brands and driving commercial results from highly targeted campaigns.

Job Description

  • Strategically plan, create, edit and execute the content marketing strategy for the busines
  • Increase the social media following/audience and interaction with the posts
  • Plan digital marketing campaigns, including PPC and paid social
  • Maintain our social media presence across all digital channels
  • Measure and report on the performance of all digital marketing campaigns;
  • Produce detailed marketing plans for content and digital campaigns that are aligned with wider seasonal campaigns, brand campaigns and are on budget;
  • Content Management: working closely with freelancers and back office teams to ensure the website content remains up to date
  • Issue weekly and monthly reports pertaining to Paid Media campaigns, outlining performance, revenue and applicable relevant metrics
  • Be an innovator, someone who loves to test and trial new initiatives and share learnings with the team
  • Monitor competitors and ensure we are ahead of the pack
  • Build and manage autoresponder campaigns
  • Manage content and email campaigns from our CRM system

Qualifications

Key Requirements for you to be successful in this role:

  • 5+ years Digital, Online, Social Media experience within luxury retail / FMCG industry;
  • Expert in the use of Google analytics and be extremely data driven
  • Experience managing 3rd party vendor relationships and negotiations
  • Experience with budget management
  • Problem solver, ability to learn on your own or as part of a team, and stay on top of the latest digital marketing trends
  • Experience with small/mid- size entrepreneurial environment with high growth
  • Possess exceptional written and verbal communication skills, including ability to articulate recommendations in a concise and timely manner

Additional Information

  • Remote interview process
  • Virtual meetings
  • You will work remotely