The Motorsport Communication Specialist is responsible for shaping and delivering impactful communication across all media channels (social, web, TV, radio, and print) to bring Red Bull’s brand to life within the motorsports space.

This role ensures Red Bull is relevant, culturally engaging, and top-of-mind for target audiences by leading earned media strategies for motorsport events, athletes, content, and key initiatives.

In close collaboration with the Sports Team, this position owns the execution of all earned media activations and oversees the production of media assets such as news cuts, photo content, and editorial materials.

ESTABLISH MEDIA NETWORK

Drive earned media coverage by activating strong media relationships, influencer collaborations, and editorial partnerships within the motorsports ecosystem.

Identify compelling storytelling opportunities together with the Sports Marketing team and translate them into media-ready narratives and formats.

Being a part of local Media Network team, collaborate internally to distribute stories effectively across channels.

Coordinate and manage PR agencies, ensuring alignment with motorsport communication objectives and overall business goals.

COMMUNICATION PLANNING

Develop and execute a strategic, target-oriented annual communication plan aligned with local Sports Marketing and Motorsport priorities.

Leverage Red Bull’s global and local content ecosystem to maximize visibility of motorsport projects and competitions.

Build tailored communication plans with strong story angles to enhance brand awareness, strengthen brand image, and deepen product understanding.

Prepare crisis communication scenarios and ensure readiness.

MONITORING & REPORTING

Track and evaluate motorsport media performance in line with global standards.

Ensure accurate and timely integration of local media coverage into the global Coverage Database.

Analyze results to optimize future communication strategies.

Minimum 4-5 years of experience in Communications & PR

Motorsports understanding and media network is a must

Proven track record in delivering strong earned media results and leading impactful communication projects

Strong understanding of multi-channel media ecosystem (broadcast, print, digital, and emerging platforms)

Bachelor’s degree from a reputable university

Proficiency in MS Office tools (Word, Excel, PowerPoint)

Advanced level of English is a must

Strong network-building capabilities with journalists, editors, and opinion leaders in motorsports and automotive sectors

Highly developed editorial mindset – ability to identify and shape stories with real media value

Deep understanding of content distribution across all media platforms

Strategic thinking combined with strong marketing and analytical skills

Agile, hands-on team player with a proactive mindset

Ability to translate marketing initiatives into compelling media narratives

High energy, passion, and genuine affinity for motorsports