The National Culture Marketing Manager has the overall strategic and operative responsibility for the Opinion Leader & Culture Events program in his/her region. Translating the global culture marketing strategy into a national strategy and creating a locally relevant and innovative program are the key task. He/she contributes with his/her work to the overall national marketing and business goals in-line with the set international culture marketing strategy. Additionally, he/she develops new concepts and ideas, evaluates the effectiveness and impact of our existing programs and aligns closely with our media business entities. Furthermore, you must also align with the communications, sales and brand teams to ensure clarity of message and clear communication of all activities carried out both pre-, during and post-event. You´ll seek out and maximize the potential that Red Bull own projects provide for the wider business in close alignment with the rest of stakeholders.
  

Culture Projects and Programmes

Translate the International Culture Strategy into Red Bull event programmes and concepts relevant in the country.

Create and execute high quality events of all scales and leverage international projects and programmes.

Establish and run long-term culture, dance and music platforms as stand-alone or part of a global initiative.

Plan and realise efficient branding strategies for Red Bull projects, and 3rd Party events.

Ensure efficient logistic and event tools handling.

Generate an efficient 3rd party events programme.

Identify Best Practice Examples and develop case studies.

Manage partnership and sponsorship negotiations.
Negotiate and secure relevant music rights to ensure all created content can be sufficiently utilised via our media business.

Work closely together with sales, communications and brand department.

Quality Control and Return on Investment

Evaluating the results and final outcome/impact of all activities.

Documenting all activities in comprehensive way and create case studies where applicable.

Surveying the proper appearance of Red Bull in all areas of entertainment/culture and business.

Ensuring a qualitative approach and evaluation of all opinion leader activities.

Budget responsibility of the total national Culture Marketing budget.

Strategic Responsibility for the Culture Programme

Contribute reaching all national marketing and sales targets.

Deliver culture, dance and music projects and platforms where adequate.

Contribute to Red Bull's worldwide success due to innovation and unique content.

Establish a rich network in the fields of culture in general and dance as well as music in particular to be aware of new upcoming trends and movements.

Take care of an optimum usage of the Red Bull product in focused cultured playgrounds by Opinion Leaders and secure a perfect communication about the brand and the product.

People and Knowledge Management

Coach and educate your own team.

Secure the top-quality implementation of the culture program in the field.

Guide and motivate the team for delivering innovative projects.

Work closely with On Premise, Communications and Brand department in constant alignment on all key measurements and activities.

Identifies Best Practice examples and develops case studies in combination with Red Bull International for the field.
 

Working experience, ideally in a music/dance/culture related environment, allowing a vast understanding of the culture landscape

Experience in dealing with artists and related entities (labels, management, etc.)

Strong management skills, working with a team of specialists, leading external agencies/freelances.

Interested and open to different cultural playgrounds.

Creative and innovative mind set, open for new things.

Well connected in different culture scenes and environments – good networker.

Clear understanding of global entertainment, music and culture industry, as well as a firm understanding of the youth culture market and scenes in the country.

EDV (Word, Excel, Power Point, etc.)
 

Native in Turkish, Fluent in English