The Field Marketing Specialist (FMS) supports the Field Marketing Manager (FMM) in building the local face of Red Bull in their field in the most relevant way and in line with the global and national strategies and priorities. They work with the FMM to build strong local networks including opinion-leaders and key influencers both online (social media) and offline. They help to create and implement marketing initiatives in the four key pillars of the marketing mix (Consumer Collecting, Sports, Culture and Communications) leveraging On Premise, Off Premise and New Business opportunities and encompassing local needs and specificities and therefore impacting the heart of local consumers, ultimately leading to the successful development of the business. The FMS is constantly out ‘in the field’ to make things happen, this is not an ‘office’ job. Depending on their profiles and the needs of the region, FMS responsibilities vary considerably.

Strategic Direction and Rightness of Brand Priorities

Work closely with the FMM on the implementation of the field strategy and on defining ideas and programs to build brand image and increase understanding of the product functionality on a local level. 

Successfully execute program fundamentals in a truly tailored way, seizing opportunities to implement proven best practices where they suit local needs. 

Drive consumer trial through activities in line with brand values, international guidelines and expectations to win consumers.

Drive relevance across a variety of consumption occasions and moments of need through tailored messaging, amplification of occasion campaigns and activating the right big moments in the region. 
Work cross functionally, managing internal & external requests in line with regional priorities.

Premium Appeal and Executional Excellence

Support the FMM in creating and supporting key events, scenes and marketing opportunities in line with Red Bull brand values and relevant to the local consumer and media landscape, with a focus on participation.

Identify local heroes in relevant Red Bull scenes and work together with the FMM to bring them to the world of Red Bull.

Support in upholding a clean logistical system to ensure you having the right tools and management in place to support local needs, succeeding in premium appearance.

Always have the “consumer” and “brand” eye in every single initiative and ensure we talk to the consumer in the most effective and efficient way with a strong focus on digital & social media, while ensuring that all the communication stays within the brand equity.

Consumer Collecting Program 

Spend time in the field with Student Marketeers, coaching them on the job in order to have excellence in program execution that is successfully building brand and can love. 
Activate national and international best practices in & around universities encompassing the core program objectives.
Ensure effective interactions to drive positive trial with consumers, overcoming barriers & negative perceptions when needed. 
Ensure Student Marketeer have the required skills to conduct sales support activities thanks to great training tools like Ace of Sales.
Incorporate Indirect Sampling initiatives into the plan to broaden reach in occasions which are difficult to reach and where we can surprise our consumers. 
 

Sports Program

Contribute to ‘wow’ locally relevant projects and activate/implement global and national athletes and activities. 
Support the implementation of national and global events/projects with excellence.
Help with the creation and execution of appealing and local consumer relevant sport projects.
Activate and support global & national athletes while identifying & supporting local talent and heroes, driving can in hand outcome. 
Leverage the Event Vehicle program in the right way to excite & surprise consumers.

Culture Marketing Program 

Help driving “Can in hand” and product placement with key artists and in defined key areas.
Support the FMM or National Culture specialists with the realization of events and other relevant culture marketing activities. 
Foster a strong local network of key multipliers in culture & entertainment to drive brand image and visibility both online and offline, including credible drinking scenes.

Communication 
Support the FMM in producing execution that reaches local media outlets (TV, radio, print, digital and social media).
Develop and implement great stand-alone digital ideas that engage consumers with the product / brand on digital platforms.
Support in developing customized editorial plans for single projects, crisis scenarios as well as product launches.
Distribute customized local content nationally to the appropriate media outlets in print, web, TV and radio supporting the own channel needs and strategies. Drive the usage of the Red Bull Content Pool as main source for high quality media productions.
Build up regional networks and local media relations in Print, TV and Digital. Regional media outlets need to be identified and need dedication as they act as “credible multipliers”.

Marketing Innovation

Support the FMM in developing, owning and executing new ideas that are locally relevant complementing the activation of global and national initiatives.

Based on the knowledge and understanding of the region, help come up with digital and social media initiatives as an integral part of success in field activities.

Identify and selectively support cross-marketing (with sales, marketing & Red Bull Media House) opportunities with integrated 360 plans that fit the needs of the region.

Involve the Consumer Collecting team in idea generation for the field and capitalize on their personal university lifestyle to identify technology / digitally / socially driven consumer trends early.  

Lead the creative process with Student Marketeers for a constant flow of new ideas to build loyalty within the student audience.

Understand the consumer landscape and how to approach and reach a variety of consumers in different consumption occasions and relevant ways through direct and indirect sampling. 

Participate in the creation of new and exciting local relevant stories to create a local face, with extended relevance and consumer touch points in print, TV and web.
 

Organisational Capabilities and Enabling Structure

Act as a role model and display the Red Bull values with a consistent tone of voice that is motivating and inspiring.

Ensure you have the right program set up, in the right areas to reach your target group, be flexible with resources so that we are always fishing where the fish are. 

Drive efficiencies in our programs, using program tools to ensure we are set up for success and have the right use of outsourcing to keep balance in your time and maintain premium execution. 

Support the local logistics system to ensure you have the right tools and management in place to support the local needs succeeding in premium appearance and tool management.

Support the national operations team to manage product stock with discipline.

Maintenance and management of program tools, POSM, cars and other branded items in a premium manner.

Consumer Collecting Program 
Implement and uphold the national recruitment, on-boarding and training module for consistency.
Source & hire with no compromise brand fit Student Marketeers, with the right skills & attitude towards all business priorities. 
Set every new hire up for success with a dedicated and consistent onboarding process.
Train and lead Student Marketeers with an ‘empowerment’ approach so they take ownership of their own targets that impact the business and give opportunities for development to the ‘top’ shining stars.
Lead and inspire the team by sharing the strategy and explaining how they fit into it, coaching on the job and inspiring them to focus on building brand and can love in their programs. 
Maintain a growth environment and coach Student Marketeers towards development.
Plan and conduct regular brainstorming, planning sessions, team building activities and navigations.
Identify and nurture Shining Stars for the potential space-to-shine opportunity.
Work cross-functionally with HR & Legal to manage administrative tasks related to team employment (legal, contracts, payroll, etc.).
 

Ideally a former Student Marketeer with a perfect understanding of consumer collecting and loves and lives the brand (the perfect entry level job) and who has possibly done an internship.

Understands the core scenes in the region and has strong networking skills.
Has already built and sustained personal relationships in core scenes (Culture, and/or Sports etc.)

Experience in leading teams and managing people.

A strategic thinker who takes initiative and ownership and “makes things happen”.

Leadership, motivation and team skills.

Strong analytical, planning, budgetary and project management competencies.

Creative mind with a track record of putting new ideas into practice and assessing results.

Excellent communication skills, including presenting and training abilities.

Self-confident, sporty, self-motivated, friendly, loyal, interested in working with people, stress-resistant.