The Off Premise Category Manager is responsible for the development and coordination of the trade marketing and insights activities to maximise the potential of the Red Bull brand in the trade whilst maintaining the brand personality and values. They should input and drive the strategy and support to enable the execution of that strategy via Key Accounts and Field Sales teams.

This includes all means of communication (internal, trade and shopper), internal coordination between marketing and sales, POS development and implementation, Category Management projects, trial activities and sales analysis to generate insight.

In general, the job holder will co-ordinate and project manage all trade-led marketing activities.

Category Management

• Run Category Management projects with the identified top customers
• Build relationships with the Category Manager, Space Managers, Logistics Managers and Marketing Managers of the customer.
• Attend face to face meetings with the customer to present and work with them to improve the performance of the category in their stores.
• Interpret the available data and shopper insight to come up with a tailored action plan that will grow category turnover with that customer.
• For non-top customers provide initiatives and support to Key Account Managers, so they are able to implement them themselves.

Trade Marketing Knowledge and Capability

• Develop trade marketing strategies, utilising trade and marketing experience to recommend best trade-led activities.
• Recommend and support trade activity proposals with commercial backing, pushing the brand guidelines whilst protecting the brand image.
• Create and develop all channels of communication that contribute to the timely execution of Red Bull initiatives at internal, trade or shopper level.

Business Insights

• Identify, develop and implement necessary processes to enhance sales business performance.
• Build the data platform necessary to run analysis and generate insight – directly manage data providers.
• Identify opportunities and challenges. Quantify the opportunities. Prioritise and provide solutions to overcome the challenge or maximise the opportunity.
• Sales development analysis (by customer, by channel, by distribution point, etc.)
• Customer performance in all sales fundamentals.
• Channel specific strategies and tools/tactics (Retail, Impulse, C&C, etc.)
• Promotional evaluation.
• Business planning.

Alignment and Coordination of Sales and Marketing Activities

• Through personal and electronic communication -- educate, orientate and utilise the brand team to deliver through the line activity in store and online. The country marketing plan should be translated into sales strategy.
• Exchange ideas between Marketing and Sales departments pro-actively and challenge traditions.
• Establish an internal network with all departments necessary for efficient working – Communications, Brand, Sales, Logistics, Finance and special Customer Insight teams.
• Be the point of contact for the sales team to advise and give guidance on all accounts.
• Define the Perfect Store by channel for your market using the International Model marketing activity.
• Support the alignment across customers and channels in regards to trade marketing activities.

POS Tools Implementation and Development/Adaptation

• Ensure global POS toolkit is used effectively in order to: adhere to brand guidelines and appropriately represents the brand (e.g. creative and innovative); meet country needs and objectives by being financially viable; ensure national POS is developed only when international material is not appropriate and a clear commercial benefit is recognised.

Single Point of Contact for Reporting to International Off Premise Trade Team

• Manage all the international requests of data sharing and local implementation of international tools.
• Monthly fill-in of International Dashboard with market data.
• Organisation and follow-up of the wave of store audits in the local market.
• Implementation of global tools (for in-store material creation, elaboration of planograms, evaluation of promotion efficiency, etc.)

• 6 years experience in FMCG sector, ideally as Business Insights Manager, Category Manager, Trade Marketing Manager or Key Account Manager.
• Leadership, motivation and team skills.
• Clear understanding of markets, sales and distribution, competitor activity, consumer and shopper behaviour, category management and business insights in the FMCG context.
• Strong analytical ability and commercial acumen to understand financial statements and market trends.
• Strategic thinking able to lead the sales strategy.
• Living the Red Bull Culture and Company Values
• Have a "can-do" attitude and talk about opportunities instead of challenges.
• Be an active ambassador for the Red Bull brand and product.
• Microsoft skill (Word, Excel, Power Point, etc.)

Education Requirements: University Degree (business, marketing or similar)

Language Requirements: Mandarin, English (Fluent)