The Field Force Analyst is responsible for analyzing field sales performance, monitoring KPIs, and generating actionable insights to improve sales force effectiveness and operational efficiency. This role works closely with commercial and regional teams to ensure that sales strategies are accurately executed in the field and supported by data-driven decision-making.

To enhance field sales performance by delivering accurate reporting, performance tracking, and analytical insights that support strategic decision-making and sustainable sales growth.

REPORTING

Analyze daily, weekly, and monthly field sales performance data

Monitor and report key KPIs (Volume, Numeric & Weighted Distribution, SKU penetration, Call Productivity, Strike Rate, etc.)

Prepare regional and distributor-level performance comparisons

Conduct inactive customer and billing gap analyses

Evaluate route efficiency and visit frequency performance

Monitor forecast accuracy and perform variance analysis

Support incentive and bonus scheme performance tracking

Develop dashboards and management reports for leadership

Ensure CRM and field application data accuracy and consistency

Provide ad-hoc analyses to support commercial projects

Bachelor’s degree in Business Administration, Economics, Engineering, Statistics, or a related field.

2–4 years of experience in FMCG sales analytics or commercial analysis

Advanced Excel skills (Pivot Tables, Power Query, data modeling)

Preferably experience with Power BI or Tableau

Strong understanding of sales KPIs and performance management

Analytical mindset with strong problem-solving capabilities

Ability to translate data into actionable business insights

Strong reporting and presentation skills

Detail-oriented and results-driven