The purpose of the Small Format Sales team is to drive Red Bull Canada (RBCA) objectives – both quantitative (revenue, volume, profit, and share) and qualitative (in store presence, top retail relationships, training and development, etc.) in Convenience. The Director of Small Format Sales plays a pivotal role in bringing this to life across multiple internal and external stakeholders and will deliver the right initiatives, resources, direction, and leadership to ensure the sales organization can achieve these goals.

You will accomplish this through; Leading a National Accounts Team that drives results with small format customers, developing the strategies, tactics, and initiatives used by all National/regional accounts within Canada and being responsible for leading all efforts involving cross-functional initiatives (shopper marketing,  product, pricing, etc.).

STRATEGIC BUSINESS PLANNING

Develop long-term small format channel strategies and specific initiatives considering company direction, focus area, key customers, market parameters and resources.

Aggregate and analyze large amounts of complex data quickly, and distill that data into clear, viable action plans.

Allocate resources where the investment has the highest payback and with regions or customers with strategic importance/relevance.

Drive the annual business planning process for small format key accounts team, channel programs, initiatives, and tactics.

Monitor market trends and maintain timely data on competition.

OVERSIGHT OF SMALL FORMAT NATIONAL ACCOUNTS

Lead the developments of all small format key accounts.

Improve relationships with top chain accounts by adding value through thought leadership and strategic partnerships.

Consistently evaluate ROI and investment for each chain and channel and make appropriate adjustments as needed.

Issue clear direction and guidelines with regards to priorities – both qualitative and quantitative.

CROSS FUNCTIONAL PARTNERSHIPS

Actively contribute to a wide variety of HQ Cross Functional Teams within RBCA to ensure sales representation and the Key Account’s ‘voice’.

Communicate, align, and execute associated Cross Functional Team objectives across RBCA.

LEADERSHIP, COACHING, AND DEVELOPMENT

Build, develop, and lead a large a geographically disparate team. Ensure career development for Small Format organization.

Assist account managers to develop effective programs.

Coach, educate and motivate direct reports for increased productivity.

Spend adequate time with team in office and field to implement and execute Red Bull standards.

Lead team to develop thought-leading initiatives and insights that impact national strategy.

CUSTOMER PROFITABILITY MANAGEMENT

Lead the business priorities, objectives, while ensuring profitability if maximized.

Develop trainings and processes to ensure financial acumen becomes part of RBCA culture.

Continually seek for ways to improve and streamline.

10+ years-experience in CPG sales; food or beverage experience preferred.

Experience in Key, Regional or National account management required; small format experience preferred.

Experience working with a DSD network preferred.

Excellent negotiator and influencer, leveraging business analytics to achieve desired outcomes.

Demonstrated skills as a change agent, leader, and performance coach to develop talent.

Self-motivated, self-directed, flexible and able to work under pressure in a fast paced environment.

Strategic thinker and passionate for achieving long-term success via hands on, solutions oriented approach.

Analytical background and ability to analyze complex trends and data.

Strong Communication skills, highly organized and manages timelines and objectives effectively. Strong presentation and facilitation abilities.

Strong knowledge of consumer marketing principles. Experience in supporting and facilitating cross-departmental interdependencies, across sales and marketing.

Bachelor’s degree preferred, advanced degree a plus.

Must be fluent in English,  fluent in French is  an advantage.

Red Bull Canada is committed to treating all people in a way that allows them to maintain their dignity and independence. We believe in integration and equal opportunity. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process. We will work with all applicants to accommodate their individual accessibility needs.