Candidate Profile
As a major retailer within the UK outdoor furniture market, Rattan Direct is looking for an experienced email marketing manager to be responsible for our end-to-end email marketing strategy. The role will focus on creating a nurture-based email journey that builds on customer motivations and tackles their pain points. The role will be responsible for revenue generated across automated journeys and promotional e-shots. The ideal candidate will have experience in customer segmentation, automated journey creation, optimisation, writing copy and content creation. Apply directly HERE; https://assessment.testgorilla.com/testtaker/publicinvitation/a0fc2950-22bd-4ed1-a20b-
f2cc7f0f70ff
 
This individual will work closely with the sales and marketing teams to identify how to best
target user groups at different stages of the sales and marketing funnel. The ideal candidate
will collaborate across functions to deliver an effective email marketing strategy to meet the
business objectives in the most efficient and cost-effective manner.

Responsibilities: 
 Work closely with sales and marketing teams to identify our target email audience
and grow our email lists, using lead magnets and gated content. 
 Design and implement direct email marketing campaigns aligned to promotional
activity and business requirements. This includes (but is not limited to) developing
copy and subject lines and designing email templates. 
 Build an automated customer journey that nurtures our audience from lead through to
conversion.  
 Building on customer lifetime value by creating and managing a post-purchase email
journey that drives repeat custom. 
 Manage and report on email marketing campaigns and results; use results to
determine ROI, make suggestions for improvements, and establish best practices. 
 Ensure prompt, accurate, and error-free communication with customers to build loyal
relationships and minimise unsubscribes. 
 Work with leadership to determine goals; report on sales revenue generated from
email marketing efforts. 
 Maintain the email database, developing a preference centre and identifying list
hygiene processes including scrubbing points. 
 Continuously optimise emails by monitoring and updating personalisation, send
timings, calls-to-action, images, graphics and additional advanced features. 
 Ensure emails follow industry standards, and privacy policies including a good
knowledge of GDPR.

Qualifications: 
 Qualification in marketing or related discipline. 
 3+ years of digital marketing, marketing analytics, or email marketing experience,
preferably in a related industry. 
 Strong communication skills – written and oral. 
 Impeccable grammar, writing skills, and deep understanding of direct vs. indirect
email copy. 
 Ability to track, measure, and report on results of email marketing campaigns to
determine ROI. 
 Sufficient experience in marketing automation and content asset management
systems. 
 Excellent analytical skills and ability to provide actionable insights from data. 
 Solid understanding of the sales lifecycle. 
 Skilled in problem solving and project management. 
 Self-starter with a history of pushing for deadline-driven results.

How to Apply
If you meet the above criteria kindly apply through the link below.
https://assessment.testgorilla.com/testtaker/publicinvitation/a0fc2950-22bd-4ed1-a20b-
f2cc7f0f70ff