Our client is the largest mobile cross-border money transfer platform in Africa. They are a small passionate team, dedicated to expanding financial inclusion in some of the global regions most in need of accessible, interoperable, easy-to-use, and affordable financial services.

We’re looking for a talented, passionate digital marketer, who enjoys owning every aspect from copy writing, creative development, ad buying, analytics and reporting. An ideal team member will be self-driven, will enjoy owning their own projects, and will be able to constructively communicate with the rest of the team in order to brainstorm, disambiguate project specifications, and to give (and receive) feedback on everything from writing style to performance and reporting. Most importantly, we’re looking for people who love testing ideas and learning.

As the Kenya - Growth Marketing Manager, you will:

• Have and source good ideas for how to best introduce the company to different segments of the Kenyan market.
• Recruit, close, and coach influencers to create native content that drives massive results.
• Lead performance marketing campaigns from idea to reporting across the acquisition, activation, and retention funnel.
• Manage multiple social media campaigns from organic posting to boosted campaigns, working with internal designers and agencies to produce channel native content that drives engagement and reach.
• Write campaign briefs that include detailed KPI's, budgets, and expected results.
• Manage digital ad campaigns including daily budget allocation, creative testing, and reporting.
• Be relentlessly focused on shipping campaigns and be willing to accept tradeoffs between shipping and perfection.
• Ensure development of campaigns and testing initiatives meet planned deadlines for delivery.
• Thoroughly QA campaigns for accuracy including design, copy, audience selections, tracking URLs, and offer details.
• Deliver proofs to team for review and sign-off.
• Run tests of different ideas and executions to find the best performing assets.
• At the end of the day, your job is to drive meaningful growth across the funnel, vanity metrics don't cut it here. We focus on Week Over Week results in order to achieve outsized returns.

• You’re a seasoned expert or an up and coming performance marketer.
• You understand how to use digital channels to drive significant, measurable results.
• Highly empathetic to the needs of our diverse user base in Kenya, that depend on Chipper for personal and business finances.
• Comfortable digging into the numbers and analyzing data to producing actionable plans and insights.
• Willingness to learn how to use new tools, here at Chipper we use world class products and services to power our work.
• A fast learner that is willing to make a few mistakes along the way to learning something new.
• 3+ years of experience in performance marketing.
• You will simultaneously lead multiple projects with a variety of partners, and showcase excellent problem solving and communication skills, in order to drive impact across different teams.
• Detail oriented and well-organized, you sweat the details, read the copy twice, then launch.
• An editor mindset, you constantly cut words and remove clutter for maximum clarity.
• Ability to interface with internal teams including Marketing, Engineering, Product and Operations.
• Ability to work in a fast paced, deadline-driven, hyper growth startup environment.
• Ability to be flexible with project timelines.
• Manage agencies and vendors, balancing the best pricing and the best results.
• A self-starter with strong work ethic – goes the extra mile without being asked.
• Comfort with ambiguity, and an instinct for moving quickly and iterating rapidly.

If you feel you are a good fit, please apply because we would love to hear from you.  If you have any professional links to your work like an online portfolio or LinkedIn profile, please include them. It means a lot to us that you have taken the time to read through our job description so thank you so much for your time.  We wish you all the best in your job search.