(Senior) Marketing Analyst (m/f)
- Potsdamer Straße 188, 10783 Berlin, Germany
reBuy reCommerce GmbH
reBuy is the simple buying and selling Internet Shop. Users can buy and sell refurbished media and electronic items. Compared to online auction houses and marketplaces reBuy is particularly simple, fast and secure in its user interface and implementation. All in all, users can buy refurbished qualitative products up to 50% cheaper. All items are sold with an 36-months functional warranty.
Marketing at reBuy means conceptualising great campaigns, placing the right adverts at the right time and reaching our target groups on the spot. How do we know, that we reached our purpose? It's all about data - collecting, analysing and understanding the data is key to learn, to predict and to take the best possible actions in order to optimize the contribution margin. In close collaboration with other departments, like Sales, IT and the management you build our performance-analysis and reports to monitor and drive KPI’s to increase the performance of our website and marketing campaigns.
your tasks in detail:
Interpretation of user behaviour analysis results including recommendations for optimization (identify opportunities and risks),e.g. Budget allocation, targeting, target groups
Performance tracking of marketing-campaigns by using the Google Tag Manager
Development of our data strategy, in particular further development of our attribution model in cooperation with BI
Implementation and optimizing of cohort analyses to define Customer Lifetime Value
- You bring at least 2 years of experience in the areas of Marketing Analysis
You own deep skills of google analytics and excel (Pivot Table). SQL skills and skills with visualization tools (e.g. Power BI) are beneficial
Your are experienced with the Google Tag Manager
You have fluent communication skills in English, German is a plus
We are offering an exciting job in an innovation-friendly company within an inspiring and flourishing environment. We are the Grown-Up Start-Up: with several years of experience and nevertheless with the young spirit of continuous innovation. We will provide you state of the art hardware in a modern office in the heart of Berlin-Schöneberg. Fresh fruits, free drinks and many company events are awaiting you at reBuy! Our hierarchy is and will always be flat. Our atmosphere is open-minded: Something you want to change? Or something to introduce? Let us talk about it. Our goals are ambitious and they will lead us to exciting paths.