We are REPA Deutschland GmbH, part of the REPA Group – Europe’s leading distributor for spare parts in gastronomy, large kitchens, refrigeration technology, and more. With over 85,000 items from more than 2,000 manufacturers, we offer the largest range on the market. Our 6 warehouses in Europe, 9 locations, and over 1,000 employees guarantee fast and reliable service. We are even stronger thanks to our affiliation with Parts Town, the American market leader in high-tech spare parts distribution. Together, we ensure that everything runs smoothly – whether it’s a coffee machine, refrigerator, or combi steamer.

Work location: Bergkirchen | From the end of 2027: Unterschleißheim
 

The SEO Content Specialist is responsible for creating deep, authoritative, expert-level content that positions REPA as a trusted source for food service equipment and spare parts – for humans, search engines, and AI answer engines alike, in line with both SEO and GEO (Generative Engine Optimization) principles. 

This role goes far beyond writing product texts or marketing copy. 
Its core mission is to understand our industry in depth and translate that expertise into clear, factual, structured content that search engines and AI systems can confidently surface, summarize, and recommend – ensuring strong visibility across both traditional search and AI-driven experiences. 

1. Deep Subject‑Matter Content Development 

• Dive deeply into food service equipment, spare parts, maintenance, usage, compatibility, and troubleshooting. 
• Develop expert content such as:  
  • “How-to” explanations / content 
  • FAQs and problem‑solution content 
  • in‑depth guides 
  • maintenance and replacement guides 
  • buying and compatibility guides 
• Translate technical knowledge into content that is:  
  • accurate 
  • understandable 
  • trustworthy 
  • structured 

2. Collaboration with Experts 

This role acts as the bridge between technical expertise and digital discoverability. It works together closely with 

• in‑house product experts, OEM owners and category managers 
• sales and customer care 
• our colleagues from PT UK and PTA, searching to re-use content within the group 
• external OEM partners and experts 

3. Content for Search & AI Answer Engines 

Create and optimize content for:  

• classic search results 
• featured snippets 
• “People also ask” 
• AI‑generated summaries (Google AI-overview, Copilot, assistants) 

Structure content according to SEO (and best-case GEO) principles so that machines can easily parse it, understand relationships and cite it reliably. 

This includes semantic structure, precise terminology, clear definitions, step‑by‑step logic, tables, bullet frameworks and comparisons. 

4. SEO & Content Architecture (Content‑Driven) 

• Build topic clusters and internal content ecosystems. 
• Define content hierarchies (pillar pages, supporting pages). 
• Collaborate with Technical SEO (E‑commerce team) to ensure content is indexable and reusable. 
• Ensure consistency of terminology across content, product data, and microcopy. 

5. Continuous Content Improvement 

• Review and upgrade existing content 
• Analyze performance signals (rankings, impressions, CTR, snippet inclusion). 
• Experiment with formats that perform best in AI answers. 

• Experience in SEO‑driven content creation (1-3 years). 
• Proven ability to write long‑form, in‑depth, expert‑level content. 
• Excellent ability to explain complex topics clearly. 
• Strong understanding of search intent. 
• Industry Learning Capability: Natural curiosity for technical and industrial subjects. 
• Ability to quickly absorb and synthesize complex product and mechanical knowledge. 
• Initial experience / familiarity with GEO (Generative Engine Optimization) 

You do not need to be a Food Service machines expert, but you must think like an educator of technical topics. 

AI & Tooling 

• Confident use of AI tools (ChatGPT, Perplexity, Copilot, Claude, etc.) as:  
  • research accelerators 
  • drafting assistants 
  • content QA tools 
• Understanding how AI systems retrieve, combine, and summarize content. 
• Ability to design content with AI consumption in mind, not just keyword density. 
• Structured, methodical thinker. 
• Self‑driven learner. 
• Comfortable collaborating with technicians and experts. 
• Pride in producing content that genuinely helps users. 

Education 

• Degree in Marketing, Communication, Digital, Journalism, Engineering, or similar. 
• Technical, education and industry experience is a strong plus (but not required). 

Languages: 

• Native level language skills in Italian, German,  Spanish or French preferred,  
• Fluent English, written at high professional level. 
• Must be able to navigate in a multi-lingual environment 

Success Indicators (First 6–12 Months) 

• Clear improvement in visibility for high‑intent, expert topics. 
• Increased presence in featured snippets and AI‑generated answers. 
• Creation of a recognizable “knowledge layer” around REPA / Gastrotiger. 
• Strong internal trust from technicians and experts in content accuracy. 

In addition to a secure position in an internationally successful, rapidly growing, and family-friendly corporate group, you can also look forward to:

• Attractive compensation package including Christmas and vacation bonuses
• 30 days of vacation
• Flexible working hours and a flexitime account for better work-life balance
• Company pension scheme (BAV)
• On-site cafeteria with subsidized lunches
• Individual training and development opportunities
• Regular employee events
• Employee referral bonus
• Corporate benefits program
• Subsidy for public transport (job ticket)
• Free employee parking

Our company headquarters in Bergkirchen is conveniently located directly on the A8 and is easily accessible from the west and north of Munich, as well as from surrounding cities such as Dachau, Augsburg, Pfaffenhofen, or Freising.

REPA values diversity and is an equal opportunity employer. All qualified applicants will be considered regardless of religion, color, national origin, gender, age, sexual orientation, gender identity, or disability.

Do you have any questions about the position or the application process? Feel free to email Nadine at: [email protected].

Have we sparked your interest?
Then apply today! We look forward to receiving your online application. :-)