Rakuna is an HR technology company based in Silicon Valley, US and Hanoi, Vietnam providing on-demand campus recruiting solutions for employers in North America. Our mission is to help companies to acquire one of their most important talent resources – campus hires, more efficiently, by empowering recruiters to get away from administrative burdens, and connect with, market to, manage, and cultivate relationships with prospective candidates – the Millennial generation - in a simple and meaningful way.

We have an energetic and intimate environment with a team of millennials who are hustlers and passionate about building things that matter. We are looking for fun, driven, hardworking, and savvy team members to help to take our brand to the next level.

Want to be part of a transformative, learning culture that drives innovation? Join us!
For more info: https://www.rakuna.co/

Our Marketing team is fueled by creativity and building world-class marketing solutions for our products. In this role, you will build and lead the marketing function for Rakuna. We are looking for an individual who has a well-rounded knowledge and skills in utilizing digital marketing to effectively execute campaigns and bring our product to a wider range of customers.

The ideal candidate will have a great interest in digital marketing in the North American market (mainly the U.S.), has experiences effectively collaborating with cross-functional teams; exhibits skills in SEO marketing, product positioning, and creative marketing; be both creative and analytical; and displays strong leadership, communication, and organizational skills.

Responsibilities

• Responsible for demand generation, lead nurturing and marketing funnel optimization using inbound marketing tactics such as search engine optimization (SEO), social media, landing page conversion testing, online advertising, email marketing, and content marketing to grow Rakuna brand awareness among customers in the North American marketing (mainly the U.S.)

• Work closely with CEO & COO to plan and execute successful marketing campaigns across multiple channels that meet and exceed company expectations

• Monitor, analyze and collect data; adjust and optimize content and strategies for advertising campaigns

• Continually research, update technology, algorithms and new tricks of paid advertising channels

• Proactively improve marketing strategies and plans using data-driven results

• Proactively train members in the Marketing team with knowledge on digital marketing as well as leadership and management skills  

Must have

• Min 2 years in digital marketing, especially with inbound marketing (SEO, Google Adwords, social media, email marketing, and content marketing)
• Min 1 year in a marketing managerial/leadership role.
• A balance of creative and analytic mindset, putting forth best-in-class execution within a measurable and data-driven framework.
• Effectiveness and comfort at working independently in a fast-paced, entrepreneurial, and fluid environment with the ability to adapt, spot issues early, and escalate.
• True desire to continually grow long-term in the Marketing field.
• Excellent written and verbal communication skills in Vietnamese and English.

Nice to have

• Experience working in startup-like environments with iterative, value-driven product releases.
• Knowledge about digital marketing in the North American market.
• Strong sense of design.

Perks  

• Be a part of a young, dynamic, multinational and multi-functional team that serves global customers with new everyday challenges (Our team has staff working in Finland, U.S and Vietnam).
• Join a working culture that is fast-paced, goals driven, and committed to long-term career development.
• Monthly 1-1 performance review with your supervisor/manager to ensure you meet your goals and get the support you need to succeed in your position. 
• High work flexibility and ownership (We don’t count every single hour you show up at the office, what we care more is are you able to achieve your tasks each month).
• Comprehensive compensation and benefits package.
• Lunch allowance, frequent bonding events and training sessions (leadership, technical knowledge,...)

Apply

Send resume to apply. Only qualified candidates will be contacted.