SUMMARY: The Associate Director of Enrollment Marketing is a full-time, benefits-eligible position, that is responsible for developing and implementing Queens’ overall enrollment marketing strategy. As first point of contact with many campus partners, this position develops authentic and compelling messages and ensures marketing channels are integrated and work together effectively to achieve institutional enrollment goals. While some remote work is possible, there is a preference for in-office work at Queens University’s Charlotte campus.

The Associate Director reports to the Assistant Vice President of Marketing and Communication. This position is exempt from provisions of the Fair Labor Standards Act (FLSA) and is not eligible to earn overtime pay or compensatory time off for additional hours worked. This position is not eligible for visa sponsorship.

Essential Duties and Responsibilities

• Collaborate with the Marketing and Communication team and Enrollment Division to develop and manage compelling communication, including segmented communication, social media messages, prospective student emails, web page content, print publications, video productions, and marketing/communication initiatives related to enrollment.
• Develop, execute and analyze prospective student email campaigns in coordination with the Enrollment Division and Customer Relationship Management team.
• Lead the Enrollment Marketing team which includes the Assistant Director of Enrollment Marketing and Graduate Marketing Specialist in setting marketing plans to meet institutional enrollment goals for both undergraduate and graduate programs.
• In collaboration with Director of Admission and AVP of Marketing and Communication, develop overall enrollment search strategy for undergraduate recruitment.
• Partner with Strategic Communication team to build out a social media communication calendar in alignment with enrollment timelines.
• Work with the AVP of Marketing and Communication, Director of Admission, Academic Deans, and Program Directors to establish and follow best practices for program-specific marketing strategies and tactics.
• Work closely with the AVP and Creative Services teams on concepts for digital ads, enrollment campaigns and additional marketing needs.
• Collaborate with the AVP and external advertising vendors to set strategy and measure effectiveness of university advertising campaigns.
• Ensure all projects consistently carry Queens’ brand.

 Non-Essential Duties: Other duties and special projects may be assigned to meet department and/or university needs.

Experience, Knowledge & Skills

• Three to five years of marketing experience desired; experience leading enrollment search strategy preferred.
• Demonstrated experience working effectively with multiple departments, personalities and/or outside vendors or freelancers to complete projects on time and within scope.
• Proven adaptability and flexibility in dealing with changing work assignments.
• Excellent interpersonal, communication (both oral and written) and customer service skills that translate to all levels of management.
• High level of initiative and the ability to work independently.
• Self-motivated to stay current with emerging enrollment marketing practices and technologies.
• Strong knowledge and demonstrated experience using all Microsoft Office products. 
• Knowledge of or ability to learn Slate CRM and Basecamp project management software.
• Bachelor’s degree or equivalent combination of education and experience.

Application Process
Does this sound like a good fit? Click on the green “I’m interested” button and submit:
1.    A cover letter addressing the position qualifications and experience
2.    Current résumé or CV
3.    Salary requirements
4.    Contact information for three professional references.

Applications received by January 31, will receive first consideration. Queens will continue to accept applications until the position is filled.

About Queens University of Charlotte
Located in the heart of the nation’s second fastest growing metropolitan area, Queens University of Charlotte leverages the city’s diverse and thriving environment as an extended classroom. Nationally recognized for undergraduate programs in international and interdisciplinary education, Queens blends the best of liberal arts learning with professional preparation and community engagement. Focused on supporting success for diverse learners, faculty build close and collaborative relationships with students and help them build intentional and individualized roadmaps for flourishing at Queens and beyond. At the graduate program level, the University offers innovative educational experiences that help learners advance professionally and retool for new opportunities. Our environs afford faculty myriad opportunities to advance their own professional growth and teaching and research interests by collaborating with vibrant industry, non-profit, and community organization sectors.

Because of our history of innovation and our legacy of strong leadership, Queens is positioned to be among the new forerunners of American higher education. This is a defining moment for Queens. While other institutions are focused on sustaining and surviving, we are thinking much bigger.

Institutions that understand what is needed and are willing to reimagine what is possible can position themselves to thrive and strengthen their market position after the pandemic with innovative approaches that are deeply connected to the world and its greatest challenges.

By 2030, Queens aspires to become the leading, private, national university of Charlotte with deep, meaningful, and reciprocal connections to the needs of our local community and economy; inventive and multidisciplinary academic programs that are connected to the world’s most pressing challenges and biggest areas of opportunity; a fully connected, integrated, and innovative set of experiences that support holistic wellness and wellbeing; a culture of continuous improvement and investment that enables faculty and staff to flourish and achieve their full potential; and a comprehensive approach to diversity, equity, and inclusion that begins on campus and radiates throughout the community.

Benefits
Queens offers comprehensive benefits to eligible employees, including: medical, dental and vision insurance, domestic partner benefits, defined contribution (matching) and supplemental 403(b) retirement plans, vacation and generous paid holidays, tuition remission and tuition exchange, Queens-paid life insurance, supplemental life insurance, dependent life insurance, accidental death and dismemberment insurance, flexible spending accounts (medical, dependent care, Health Savings Account), sick leave and long-term disability leave, paid parental leave, FMLA leave when eligible, reduced cost meals at Morrison Dining Hall, employee assistance program (EAP), free access to the Levine Center, wellness programs. In addition, employees may choose benefits such as pet insurance, critical care insurance and legal assistance.

Queens University of Charlotte is an equal opportunity employer and is firmly committed to supporting and celebrating all forms of diversity. Queens does not discriminate on the basis of race, color, gender, sex (including pregnancy, childbirth and conditions related to pregnancy or childbirth), sexual orientation, gender identity or expression, religion, age, national origin, disability, political beliefs, veteran status, genetic information or any characteristic protected by law in the administration of its educational and admissions policies, scholarship and loan programs, athletic programs, employment and hiring policies, or other University-administered programs.

Any individual with a disability who needs any reasonable accommodation under the Americans with Disabilities Act to apply for a position or otherwise to participate in Queens' job search/selection process should contact the Director of Human Resources at 704.337.2222.

Physical Requirements (with or without reasonable accommodation) require ability to

• Remain in a stationary position, most of the time.
• Exchange accurate information with co-workers and clients, frequently.
• Read reports, create presentations, use a computer system, most of the time. 
• Communicate with co‐workers, clients and vendors, most of the time. 
• Write, type, and use the computer, telephone, copier, and other office equipment systems, most of the time. 
• Move about inside the workspace to access resources and office equipment, and attend meetings across campus, regularly. 
• Exert moderate force to move objects, occasionally. 
• Think critically, concentrate on the task at hand, and respond quickly to changes in conditions, most of the time.

Work Conditions

• Must be willing and able to work a flexible schedule to meet requirements of the position, including occasional evening or weekend work. 
• Must be able to work in an office environment while having contact with students, faculty, staff, service providers and vendors on any given day.
• Work has deadlines, multiple interruptions, high volume and can be stressful. 

Nothing in this job description restricts the university’s right to assign or reassign duties and responsibilities to this job at any time; this description reflects the university’s assignment of essential functions, it does not proscribe or restrict the tasks that may be assigned; this job description is subject to change at any time.