Summary: The assistant director of marketing is responsible for partnering with multiple university departments and academic units to develop a true understanding of their integrated needs and create strategy. As first point of contact with any campus client when the project has significant impact and/or crosses multiple marketing channels, s/he will ensure channels are integrated and work together to achieve institutional priorities. This position is exempt from provisions of the Fair Labor Standards Act (FLSA) and therefore is not eligible to earn overtime pay or compensatory time off for additional hours worked.

Essential Duties and Responsibilities
•    Serve as initial point of contact for all incoming cross-channel marketing requests from university departments

•    Lead the integrated efforts and proactive planning for marketing channels

•    Work with academic units and university departments to establish best practices for program-specific marketing strategies and tactics

•    Plan ahead and lead direction via scope of work, integrated marketing plans and creative meetings to create up-front, proactive strategy with university departments and academic units

•    Supervise marketing traffic manager and overall project management; ensure creative services projects are delivered on time and within budget to academic units and university departments

•    Work closely with marketing director and graphic design team on concepts for ads, enrollment campaigns and additional marketing needs

•    Collaborate with marketing director and external advertising vendors to set strategy and measure effectiveness of campaigns by reviewing analytics reports

•    Supervise marketing manager, whose work serves the entire department by executing tasks and initiatives across marketing channels, in addition to copywriting support for website and brochure ware

•    Ensure all projects carry Queens brand consistently


Non-Essential Duties
•    Other duties and special projects may be assigned to meet department and/or university goals.

Experience, Knowledge and Skills Required
•    Five years of marketing or account management experience desired; relevant experience preferred in an ad agency or marketing department in an account management role supporting multiple marketing initiatives can offset years of professional experience.
•    Ability to successfully multi-task many projects of various sizes and priorities simultaneously and set appropriate priorities under pressure.
•    Confidence and comfort working with multiple departments, personalities and/or outside vendors or freelancers to complete projects on time and within scope.
•    Solid knowledge of the account management lifecycle, including experience leading all phases (initiation, planning, execution, closure, evaluation).
•    Loves to meet challenging deadlines.
•    Adaptability and flexibility in dealing with changing work assignments.
•    Excellent interpersonal, communication (both oral and written) and customer service skills that translate to all levels of management.
•    Strong follow-up and follow-through skills with proven ability to deliver projects on time.
•    High level of initiative and the ability work independently. Take personal ownership while going beyond assigned tasks to make a project better.
•    Strong knowledge and demonstrated experience using all Microsoft Office products
•    Knowledge or ability to learn Basecamp project management software from 37-Signals (knowledge of comparable studio-management software helpful).
•    Strong problem solving skills and ability to consistently develop creative solutions.
•    Outgoing personality and the ability to build and maintain positive working relationships. Proven ability to constructively challenge co-workers, clients and vendors to achieve stated objectives.
•    Bachelor’s degree or equivalent combination of education and experience.

Physical Requirements (with or without reasonable accommodation)
•    Visual Abilities: Read reports, create presentations and use a computer system – 75-100% of the time
•    Hearing: Hear well enough to communicate with co-workers, vendors and students – 75-100% of the time.
•    Dexterity, Grasping, Feeling: Write, type and use the telephone, copier, and computer systems – 75-100% of the time
•    Mobility: Open files and operate office machines; move between departments and attend meetings across campus – 75-100% of the time
•    Talking: Frequently convey detailed or important instructions and ideas accurately, loudly, or quickly – 75-100% of the time
•    Lifting, Pulling, Pushing: Exert up to 30 pounds for force occasionally, and/or up to 20 pounds of force frequently, and/or up to 10 pounds of force constantly to move objects – 50-74% of the time.
•    Cognitive/Emotional: Ability to critically think and concentrate. Must be able to respond quickly to changes in conditions – 75-100% of the time.

Work Conditions
•    Work in office environment, involving contact with faculty, staff, service providers, vendors, students, parents.
•    Work requires occasional evening and/or weekend work to accomplish objectives of the position.
•    Work has deadlines, multiple interruptions, high volume and may be stressful at times.

The position will be removed from the website once an offer is extended and accepted, or when a sufficient candidate pool is identified. Only candidates who best match requirements of job will be contacted. Due to limited staff resources, phone calls cannot be accepted or returned.

Benefits

Queens offers comprehensive benefits to eligible employees, including: medical, dental and vision insurance, domestic partner benefits, defined contribution (matching) and supplemental 403(b) retirement plans, vacation and generous paid holidays, tuition remission and tuition exchange, Queens-paid life insurance, supplemental life insurance, dependent life insurance, accidental death and dismemberment insurance, flexible spending accounts (medical, dependent care, Health Savings Account), sick leave and long-term disability leave, paid parental leave, FMLA leave when eligible, reduced cost meals at Morrison Dining Hall, employee assistance program (EAP), and wellness programs. In addition, employees may choose benefits such as pet insurance, critical care insurance and legal assistance.

About Queens

Queens University of Charlotte is a private, co-educational, Presbyterian-affiliated comprehensive university located in the heart of Myers Park in Charlotte, NC, and is consistently ranked in the top tier of Southern Regional Masters Universities. The university has over 2,600 undergraduate and graduate students in programs offered six colleges/schools. Additional information about may be found at www.queens.edu.

Queens values campus diversity and demonstrates this in campus initiatives; we particularly encourage members of historically under-represented groups to apply.

Queens University of Charlotte is an equal opportunity employer and is firmly committed to supporting and celebrating all forms of diversity. Queens does not discriminate on the basis of race, color, gender, sex (including pregnancy, child birth and conditions related to pregnancy or child birth), gender orientation, gender identity or expression, religion, age, national origin, disability, political beliefs, veteran status, genetic information or any characteristic protected by law in the administration of its educational and admissions policies, scholarship and loan programs, athletic programs, employment and hiring policies, or other university-administered programs. Any applicant for employment who needs any reasonable accommodation under the Americans with Disabilities Act should contact the Director of Human Resources at 704.337.2297.