***You can work fully remote for this role but ideal candidates live within commuting distance to travel to our PA office in Wayne, PA. No employment sponsorship.***

ARE YOU READY TO CONTRIBUTE TO THE FUTURE OF HEALTHCARE DATA ANALYTICS BY DISRUPTING THE STATUS QUO?

PurpleLab is a high-growth SaaS healthcare data and technology firm that is tripling in revenue annually. The company’s HealthNexus(™) platform is transforming how the healthcare industry can benefit from patient and provider insights with more rapid and flexible reporting on a myriad of use cases. Our platform was intentionally built to disrupt the status quo by making access and sharing of answers to complex questions more efficient for stakeholders across the healthcare continuum. 

Venture funded and backed by Edison Partners, PurpleLab was founded in 2016 and is being led by the serial entrepreneur who founded Health Market Science, Inc (now LexisNexis Healthcare) and co-founded Aileron Solutions, LLC (now IQVIA).The management team includes highly experienced HealthTech industry veterans who have scaled high growth companies to maturity and exited multiple companies.
 

Compensation and Benefits Overview

• Salary will match and or exceed your prior skills, industry knowledge and experience.

• We give our employees a flexible work schedule, where you have the ability for a hybrid work schedule.

• Unlimited PTO.

• Subsidized Health and Dental insurance.

• Complimentary catered lunches in the office.

We’re looking for an expert storyteller to help us craft the narrative surrounding our product’s value propositions. You will report to the VP of Marketing and help drive revenue, pipeline, and product engagement through translating that narrative into collateral, programs, and vignettes to be used by our sales and customer success teams. While this role is focused on operations and tactics, there will be ample opportunity to help drive strategy and develop your marketing career.

• Deeply understand our product suite and the value it brings to various personas across different healthcare segments. 

• Support the integration of product positioning and value propositions through a variety of sales enablement tools including battle cards, slide decks, white papers, case studies/testimonials, video etc.

• Recommend and help optimize reach through select channels to reach the right audience.

• Closed-loop communication with the go-to-market team (Sales, Customer Success, Sales Enablement) to identify what messaging/programs are and are not working.

• Work closely with the sales team to understand business priorities and drive revenue growth accordingly. 

• Maintain market and competitor research processes while gathering and sharing relevant insights. 

• 4-10+ years of B2B SaaS or DaaS product marketing experiences in Life Sciences or healthcare data analytics. 

• Demonstrated storytelling with a passion for creating compelling narratives about the intersection of healthcare, data, and analytics. 

• Track record of multiple product launches in a leadership and/or supporting role.

• Experience and comfort working closely with sales professionals. 

• Strong written and verbal skills to communicate effectively cross functional teams (sales, product, customer success, etc) both internally and externally.

• Experience in copywriting where you can take our potential consumers, buyers and targets on a journey that educates them while at the same time persuading them to take action.

• Demonstrated ability to work well under pressure, thrive in a fast-paced environment, and stay flexible through growth and change.

• Trailblazers who are comfortable with ambiguity and incomplete information.

• An enthusiastic self starter, entrepreneurial by nature individual with a “can-do” attitude.

• Startup experience is a big plus. 

• Bonus: Experience with SaaS companies that leverage offshore / offsite resources. 

• Big bonus: demonstrated success with Real-World Data.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or any other applicable legally protected characteristics in the location in which the candidate is applying.