Publicis Media Exchange (PMX) is the global media platform for Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. PMX is an omnichannel activation powerhouse that drives smart application of investment through leveraging scale, marketplace innovation, deeper partnerships and knowledge. PMX is at the forefront of the converging marketplace building data-informed, tech-enabled media to help marketers connect with consumers in a measurable way.

PMX Lift is dedicated to supporting the sales/growth/demand of the PMX Lift product. To accommodate the increased demand and launch campaigns, the PMX Central Activation team has added a new arm dedicated specifically to PMX Lift and servicing our agencies via activating ATV campaigns on their behalf.

On top of invaluable experience in the fast-growing, evolving ATV landscape, you will offer high visibility with PM agency leadership and executives, the chance to work across a variety of client brands and the opportunity to collaborate with different teams of experts.

Must haves for this role include a proven track record and comfortability in a client facing role, an understanding of the advanced TV and video ecosystems, along with an expertise in audience based buying.

You will report to the Associate Director, Central Activation.

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

Responsibilities:

• Manage the strategic planning of Advanced TV campaigns, including:
• Collaborate with teams to identify audiences
• Request and review proposals from vendors
• Determine strategic allocation of budgets based on client goals and audience info
• Share recommendations to agency teams, strategies and rationale for tactical approaches for each campaign
• Overseeing the activation of buys, launch QA and troubleshooting
• Oversee Tracking in-flight campaigns
• Partner with Analytics team on campaign measurement reporting, QA and insights generation
• Overseeing financial process – ensuring billing and reconciliation tasks are completed
• Be the connective tissue and develop/maintain relationships between all internal and external parties to set campaigns up for success
• Identify areas for opportunity to improve upon current procedures
• Partner with client enablement and measurement contacts to support full client campaign cycles

Qualifications

• Bachelor's degree
• 3-5 years of experience within an agency or media company, including client facing responsibilities
• Direct report management experience
• Background in Advanced TV, including Addressable TV, DDL, or OTT
• Experience preferred with Advanced TV platforms (examples including Ampersand, Dish, Warner/Xandr, Amobee, OpenAP, NBCU AdSmart, Viacom Vantage, Discovery Engage, Vizio, Samsung, Roku, etc.)
• Ability to utilize media research and reporting resources
• Technical proficiency, with media systems (MediaOcean, Prisma)
• Other preferred traits include a hand-raising attitude

To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

All your information will be kept confidential according to EEO guidelines.

#LI-Hybrid

Req # 24-2975