Paid Social Account Director

  • Full-time

Company Description

We help brands make BOLD MOVES

Nowadays, brands want rapid, spectacular growth and they expect media to deliver it.

Clients used to give us media briefs that said “deliver 80% awareness” or “give me an impactful Christmas campaign.”

Now we hear

“Take me from 4th to 1st in my category”

“Help me grow 10% in a market declining 10%”

“Make me the most loved brand in my industry”

These are huge asks of media, that can’t be met through tweaking the media plan of two years ago.

Decades of advertising research prove that without a big change, large brands stay large and small brands stay small.

This is why Zenith help brands make BOLD MOVES.

Bold moves are big, brave changes to media strategy, delivering more impact for brands and more value for consumers.

Bold moves are backed up with a solid forecast – they are a better path to growth.

Bold moves build a partnership – we believe in this approach so much we link our growth to your success.

Bold Moves bring bigger ROI

This approach works for our clients, our people and consumers – it’s why we are recognised as the UK’s best media agency.

Our Commitment
At Zenith UK, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger. It enables a greater idea exchange, which fosters innovation and creativity, and enriches our perspective.We are committed to Publicis Groupe’s wide variety of talent engagement and inclusion programming, and encourage our people to take an active role in continuing to drive positive change within our agency.   

Job Description

OVERVIEW OF ROLE

This role focuses on delivering best in class campaign strategy and activation across Paid Social channels for a multinational fashion retailer.

Working very closely with the Paid Social Business Director; you will be expected to lead the client communication and deliver in expanding the client’s Paid Social footprint. Strong Paid Social experience across all major channels is essential to this role.

Your role will be to ensure the Paid Social strategy is executed, from implementation to optimization and reporting.

This role focuses on delivering best in class campaign planning and delivery across Paid Social channels, collaborating closely with the wider disciplines, partners and clients. Overseeing a team of Paid Social Account Managers and Account Executives. This role reports into a Paid Social Business Director.

RESPONSIBILITIES

  • Responding to briefs using a wide range of tools and platforms including Facebook, Instagram, Twitter, Snapchat, Pinterest, TikTok, LinkedIn, Reddit
  • Management of daily tasks and with the direct team
  • Regularly audit accounts to improve performance
  • Lead on client meetings as needed
  • Collaborate with planning teams to ensure clear and cohesive communication across all teams.
  • Creation of documents to showcase performance and provide in-depth analysis of results
  • Ensure all media is booked and reconciled on time according to the financial process

Qualifications

  • Extensive experience in digital media, ideally from an agency side background (preferred)
  • Active, hands on experience activating and planning Paid Social, including DR
  • Professional digital media/advertising qualifications will be of an advantage
  • Any digital media experience e.g. freelance, personal projects etc. will also be of interest
  • Proficient in Microsoft Office solutions – particularly Excel
  • Analytical thinking, mathematical skills, and attention to detail

Additional Information

Zenith UK has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;

  • WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
  • REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
  • HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
  • FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
  • FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
  • GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week. 

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

#LI-Hybrid

Privacy Policy