Programmatic Manager
- Full-time
Company Description
We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we’re great, but as a team we’re unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.
Zenith International is the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide.
We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Adobe, Reckitt, TikTok, Edrington, Coty and Electrolux.
Our Commitment
At Zenith International, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and help drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences.
We are committed to encouraging our talent to participate in Publicis Groupe’s wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company’s many business resource groups. These include VivaWomen!, Égalité, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network.
Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers.
Job Description
The role is an exciting opportunity to work on a client who is the largest audio streaming provider globally. The purpose of the Programmatic Account Manager role in the Zenith International team (based in London) is to manage programmatic campaigns for the recently created EMEA Digital Hub.
The candidate will work closely with the Programmatic Director to manage the overall programme with a direct responsibility for managing programmatic campaigns within the EMEA hub and driving excellent standards of delivery in programmatic execution.
This is a recently created role, which will report into the Programmatic Director.
The more detailed responsibilities are outlined below.
Team/Department Profile:
This programme will sit as part of the Programmatic team. The candidate will be expected to form a strong relationship with the Programmatic Director to drive programmatic best practice and leverage valuable learnings.
Responsibilities:
- The Programmatic Account Manager is responsible for all aspects of Programmatic campaign implementation. This involves managing multiple accounts, maintaining best practice implementation for optimisation and campaign set up
- The candidate will also be responsible for account portfolio management with other stakeholders such as planners and the client, so must be able to identify new opportunities or potential weaknesses/limitations of strategies and communicate this effectively
- Understand and effectively communicate our programmatic value proposition, technology, and processes as related to the growth of current and prospective agency accounts
- Execute and manage his/her client portfolio effectively using demand side platforms:
- Oversee and manage his/her daily client portfolio campaign maintenance including communication, campaign setup, troubleshooting and reporting as well as managing the programmatic executive support
- Oversee /work with agency stakeholders to manage, implement and deliver wider client project on the likes of DMP, dynamic creative, multi-touchpoint attribution etc.
- Identify, assess and implement opportunities that will drive the programmatic campaign for his/her client portfolio forward
- Oversee and resolve weekly and/or daily campaign QA reports to ensure accurate campaign results and trafficking routines
- Supporting the Programmatic Director on areas that will further the Zenith Media programmatic offering (e.g., improving campaign operation efficiency such as reporting automation, developing process/service such as new product adoption, working on award entries and case studies)
- Attend relevant internal, client, tech and supplier meetings as appropriate
- Design measurement solutions that demonstrate the efficacy of campaigns
- Create documents to showcase performance and provide in-depth analysis of results
- Managing two programmatic account executives with responsibility for their wellbeing, workflows and learning and development
- Cascading best practice down to programmatic account executives, inclusive of financial due diligence and the completion of administrative tasks
Qualifications
The ideal candidate will have prior hands-on experience with the major demand side platforms, strong analytical, writing and comprehension skills, and preferably online trafficking experience, with Google Campaign Manager or similar campaign management systems, though this is non-essential.
Most importantly, they must possess a strong inner drive to redesign the digital media landscape, enjoy working with some of the finest minds in the industry, and truly be a part of something unique that will have a lasting impact.
- Strong Programmatic knowledge and skills, minimum 3 years’ experience in Programmatic trading with a proven track record in managing successful campaigns
- Strong Direct media buying knowledge with a proven track record in booking and managing direct display and video activity with premium publishers successfully
- Self-driven, results-oriented, solutions-focused with a positive outlook
- Proficient in multiple DSPs and extensive knowledge of the RTB and wider programmatic landscape
- Effective at people management and compliant with following policies and practices in line with the talent team. Good knowledge around recruitment, performance management best practice, motivation, development plans and issue resolutions
- Advanced presentation skills
- Advanced communication and writing skills – working across the team, within the wider agency, with clients and media owners
- Strong analytical thinking and mathematical skills (knowledge)
- Demonstrated critical thinking and problem-solving abilities
- Consistently over-delivering on client objectives
- The ability to meet deadlines in a fast-paced environment; working under pressure and prioritise workload
- Excellent project management skills to prioritise tasks
- Be confident working with numbers and large amounts of data
- Be able to adhere to processes and best practices
- Highly organized, capable of working independently and as part of a team
Success criteria:
- Successful planning of programmatic campaigns with positive client feedback
- Achieve campaign KPIs
- Positive support on team management & training
- Strong support on thought leadership in programmatic and integration into overall mix
- Positive relationship with the Programmatic Director and Digital Hub Lead
Additional Information
Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;
- WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
- HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
- FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
- FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
- GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Full details of our benefits will be shared when you join us!
Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.
We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
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