Analytics Associate Director
- Full-time
Company Description
At Digitas, we harness the power of connection to make positive impact everyday. We have a relentless focus on creating connections to help our clients’ businesses grow, connecting diverse people, ideas and expertise in innovative and exciting ways.
We are making positive impact with our amazing clients, through our capabilities in Consulting, Products & Platforms, Customer Engagement and Digital Media.
Part of Publicis Groupe, and a Leader in Gartner’s Magic Quadrant for Global Marketing Agencies, we’re proud to work with some of the world’s leading brands.
Digitas. Experience the power of connection.
Our Commitment
Digitas is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation or gender identity.
Job Description
Digitas are recruiting for an Associate Director on the Formula One (F1) account focused on helping F1 derive value from digital web and app data globally.
The role of the Associate Director is to lead the client relationship and bring data led insight to F1.
You will understand the strategic objectives of using data at F1 and the nuance F1 faces with existing web and app analytics. You will manage data initiatives and find the right people to execute data related tasks, overseeing and managing the delivery and execution of insight and data solutions to the benefit of F1’s commercial objectives.
Key aspects:
Support with reporting and data quality management from Google Analytics, document and lead the resolution process if any issues arise to facilitate business-wide reporting:
- Lead creation and read outs of post-race performance and post release feature analysis focusing on impact and insights
- Oversee implementation activities to ensure data capture is accurate and comprehensive through dataLayers and via Tag Management solution. Ability to audit and troubleshoot existing configurations.
- Ensure analytics documentation is standardised and up to date so clients and partners can understand what data is being collected and how it is reported
- Support analysts with dashboard QA and maintenance, to understand the data in the existing dashboards, spot anomalies and pro-actively investigate trends.
- Review and contribute to response to briefs ensuring data is fully embedded in requirements and acceptance criteria, to answer the key business questions required by F1
Qualifications
To be successful in this role you will need:
- Interest and passion for Formula One is desirable
- Experience of translating business requirements into actionable data collection and insight
- Thoughtful communicator, experienced in building trusting relationships with internal and client teams
- Able to work with data to derive insight and tell a story
- Experience with GA4
- Experience with Redshift or alternative Cloud Data Warehouse
- Experience with BI tools (e.g., Quicksight, Looker, Tableau)
- Experience with SQL (PostgeSQL a plus)
Additional Information
Digitas UK has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;
- WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
- HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
- FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
- HYBRID WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday.
- AGENCY DISCOUNTS, onsite gym, and discount in our Publicis-Owned Pub – “The Pregnant Man”
Full details of our benefits will be shared when you join us!
Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.
We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
#LI-Hybrid