Creativity has the power to transform human behavior This is the core belief of what we call HumanKind. It's not about advertising or brand propositions or selling products. It's about people and purpose. It's an approach to marketing that serves true human needs, not the other way around. That's why everything we do for brands at Leo Burnett MEA is designed with a human purpose in mind. A brand without purpose is one that will never be understood or embraced by people. A brand with purpose can be a true agent of change and transform the way people think, feel or act. A brand with a true HumanKind purpose can change the world. Our dream is to be the best creator of ideas that truly move people - bar none. Leo Burnett Worldwide, part of Publicis Groupe, is one of the world’s largest agency networks with 96 offices and nearly 10,000 employees. In 2012, the global network was awarded a record-breaking 55 Lions at the Cannes Lions Festival of Creativity and was also named “Network of the Year” by YoungGuns, Dubai Lynx and MENA Cristal Awards. Leo Burnett works with some of the world’s most valuable brands including The Coca-Cola Company, Fiat, Kellogg’s, McDonald’s, Nintendo, P&G, Samsung and Allstate among others

Responsibility and Focus

The graphic designer is responsible for creating visual designs for various mediums such as print, digital, and broadcast. They create designs that effectively communicate the message and goals of the campaign while also resonating with the target audience. This may include creating layouts, typography, illustrations, and infographics. Additionally, they may create and maintain design guidelines, oversee production and ensure that designs are technically and visually accurate, as well as ensuring that the designs are delivered on time.

The Graphic Designers collaborates with other members of the creative team, such as copywriters and art directors. 

Education and Experience Required

• 1-2 years experience as a Graphic Designer

• Ability to design overall creative test assets incl. aesthetics, typography, color, brand, iconography, imagery, layout and concept sophistication (Owner of the brand’s VBL – Visual Brand Language/Design Guidelines)

• Work across asset types (static, video, animation); review existing content and identify how to pivot into “testable” assets

• Comfortable challenging content strategist and brand team and asking the right questions to push work forward

• Strong conceptual, composition, photo art direction and ideation skills – digitally native, understand what works in key digital platforms, yet able to think about the overall design and voice to break through anywhere

• Well-versed in best practices for various digital social media deliverables – video and display

• Detail-oriented – very diligent about keeping track of and properly naming files and versions based on the quick turn changes coming out of the daily check ins

• Digital portfolio that showcases a variety professional design projects. The ideal candidate will have digital, social, web, and motion.

• Hands-on experience with creative graphic production design software and image editing software (e.g., InDesign, Photoshop and Adobe Illustrator, After Effects)

• Basic knowledge of HTML and banner development

• Critical Thinking / using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to opportunities

• Ability to manage multiple creative projects

• Bachelors, BFA, degree preferred, majoring in art, graphic design, or advertising

• Experience working in an agency or in-house design department

• Have a good understanding of digital design

• An understanding of responsive design and how to get the most from design across all devices – mobile, website, apps

• Consistently design to a high standard with target audience in mind

• Keep abreast of current design trends and implement these into your own work

• Ensure that design ideas are communicated clearly (in writing and verbally) to colleagues and clients