With a history that dates back over 80 years,Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, we are the flagship Publicis Media agency that uses our ‘Power of One’ business model, with teams that span multiple disciplines across clients such as Aldi, P&G, P&O Ferries, Primark, Samsung, Stellantis, and Visa. 

We place a huge focus on our People and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential and we encourage everyone to make “Brave Plays” in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign’s Best Places to Work for three years in a row (2021, 2022 and 2023) and most excitingly, Media Week's Agency of the Year 2023!

THE CLIENT

Publicis “Power of One” solution for LEGO, a custom-built team created with one purpose in mind – to be LEGO’s partner in unlocking transformative growth in the evolving play landscape. We’ll build upon LEGO’s legacy as a kids’ playmate, evolving to become a leading playmaker in entertainment. We are a team of master builders who all share a passion for the LEGO brand & play!

Our London-based Global and Western Europe team will comprise of around 100 people who are dedicated to LEGO’s business. Supporting up to 55 markets across the world, who are a true extension of our team.

THE ROLE

We are looking for a new or experienced Paid Social Account Director, to lead the strategic and tactical execution of the paid social campaigns for LEGO. You will ensure the paid social media strategy is executed, implementation and optimization goals are achieved and client’s targets are met as efficiently as possible. Campaigns will be a mix of branding and direct response, across multiple markets. You will work closely with partners including Meta, Snap, Pinterest and TikTok.

The ideal candidate will enjoy working with data and have very strong attention to detail. They will be a team player who is keen to learn and is results-driven. They will be ready to take responsibility for the strategy and effective implementation of activity within their accounts and be eager to share their knowledge with the wider team. They will be managing a team of 5+ managers and executives, and be expected to be an effective mentor and role model to their team. The dynamic and fast-paced nature of Paid Social demands a mix of creative and analytical skills in order to drive results. 

THE RIGHT PERSON WILL BE ABLE TO CONFIDENTLY:

• Be responsible for campaigns’ overall strategy, activation and performance on social
• Serve as the lead contact for the internal planning/account teams and the key social clients
• Establish practices and processes to ensure both consistency in team-work, along with flexibility to flourish under new ideas
• Develop and implement a test and learning plan, ensuring key testing procedures and measurement are in place
• Proactively find new and innovative ways to drive forward the strategy for each client
• Strong financial and operational management
• Manage and upskill internal team members

Starcom has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week. 

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

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