Digital Marketing Executive

  • Full-time

Company Description

Publicis Pro is an integrated B2B marketing agency that exists to find the extraordinary in every business and tell the world about it.

Our approach brings together strategy, creative, influence and commerce to move markets, create remarkable brands, shape decisions and connect the sales journey. We give businesses a springboard to make conceptual and commercial leaps forward, develop partnerships that move the dial on creativity, and give people a dynamic, interesting place to work.

Publicis Pro is the B2B centre of excellence for Publicis Groupe, offering our clients global scale with specialist business marketing talent in regional hubs. Shown through our work with blue chip and fast growth clients like Smartsheet, Twilio, Sharp and Rolls Royce.

Over the past few years we’ve been recognised by our industry with multiple award wins, including the Grand Prix award at both the B2B Marketing Awards and The Drum B2B Awards. And have worked hard to make Publicis Pro a great place to start and grow a career in marketing, PR and advertising, with multiple appearances in Campaign’s Best Places to Work listings.

Job Description

As a Digital Media Executive, you’ll manage a number of our clients performance media campaigns and get stuck in to delivering fantastic results. You’ll plan and execute campaigns across search, LinkedIn, content syndication, email partnerships and remarketing. You’ll also have a finger on the pulse and up-to-date knowledge across media channels, tech and trends that makes you capable of interpreting our clients’ needs into solution requirements with high quality impact.

We are looking for someone who is enthusiastic, self-driven, and with a great attention to detail. You’ll be curious and analytical, as you look to understand how campaigns are performing and reasons why that might be, and work with your team to produce reports that align to client objectives.

Reporting to the Digital Planning Director, this will be an incredibly fast paced and diverse role where you can make a difference, working as part of close knit and collaborative team, who are passionate about what they do.

What you’ll do

  • You’ll be a digital media specialist in B2B (across LinkedIn, social, display, search, and content syndication).
  • Work closely with your teams and our client services team to consult, plan and integrate campaigns within broader marketing plans.
  • Manage tracking setup (including tracking codes generation, goals, and funnels setup)
  • Prepare and deliver monthly reports
  • Ensure campaigns deliver according to the client’s objectives while providing analysis and recommendations to improve performance.

Qualifications

  • Previous performance media experience including Google & LinkedIn
  • Operational experience in running PPC accounts in Search, Display and Paid Social (both manual and automatic)
  • Well-versed in a fast-paced environment
  • Proficient in paid advertising reporting, measurement and analytics e.g. Google Analytics, in-platform reporting tools on social media etc.
  • Result and solution-oriented with a strategic mindset, good logical thinking and strong in data analysis
  • Strong execution and good capacity for pressure, and a good sense of communication and co-working
  • Ability to deliver high quality work, multi-task and project manage/manage deadlines, and delegate tasks with ease
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