With a history that dates back over 80 years,Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, we are the flagship Publicis Media agency that uses our ‘Power of One’ business model, with teams that span multiple disciplines across clients such as Aldi, P&G, P&O Ferries, Primark, Samsung, Stellantis, and Visa. 

We place a huge focus on our People and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential and we encourage everyone to make “Brave Plays” in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign’s Best Places to Work for three years in a row (2021, 2022 and 2023) and most excitingly, Media Week's Agency of the Year 2023!

We are seeking a experienced CRO Manager to join our team in London. Although this is a CRO manager role, talent in UI design and project management is one of the main focuses. The ideal candidate will be a master in UI design and an organisational mastermind who knows how to get things done efficiently and keep track of progress. This role involves working closely with clients to improve their conversion rates through strategic, data-driven optimisation.

Key Responsibilities

- UI Design Expertise: Design and optimise user interfaces to enhance user experience and increase conversion rates.

- Organisational Skills: Develop and manage CRO strategies, ensuring all projects are delivered on time and within scope.

- Client Collaboration: Work directly with clients to understand their needs and provide tailored CRO solutions.

- Data Analysis: Analyse website traffic and user behaviour to identify areas for improvement.

- A/B Testing Management: Plan, execute, and analyse A/B tests and other conversion experiments. Manage tests and coordinate with developers for successful delivery.

- Performance Tracking: Monitor and report on key metrics, providing insights and recommendations for continuous improvement.

- Cross-Functional Coordination: Collaborate with marketing, design, and development teams to implement optimisation strategies.

- Team Growth Management: As the team grows, there will be an expectation to manage executives in the future, working closely with the Director of CRO.

- Presentation Skills: Create and deliver presentations and decks on results, ideas, and strategies to clients regularly, conveying complex information in an engaging and understandable manner.

What are we looking for?

- Proven Experience: Demonstrable experience in a CRO role, either within an agency or in-house at a company specialising in CRO.

- Technical Skills: Proficiency in key CRO tools such as Adobe Target and Adobe Analytics; knowledge of other tools is a bonus.

- Analytical Skills: Strong analytical skills with the ability to interpret complex data sets and provide actionable insights.

- Client Management: Experience working with clients, understanding their requirements, and managing their expectations effectively.

- Project Management: Exceptional project management skills with a track record of successfully managing multiple projects simultaneously.

- Communication Skills: Excellent verbal and written communication skills to articulate ideas and recommendations clearly.

- Test and Development Coordination: Experience in managing tests and coordinating with developers to ensure successful test delivery.

- Presentation Skills: Strong presentation skills, with experience creating and delivering engaging and informative decks to clients.

Starcom has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week. 

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

#LI-Hybrid