As Leo Burnett himself once said: “At the end of the day, we’re just people talking to people.”
And that sums up how we think. We never forget that on the other side of every screen, watching every ad or reading every tweet are people. Not just pairs of eyes with credit cards. But human beings, who want to be entertained, engaged and listened to.

Which is why we want to make work that connects on a human level. That everyone will love. Proudly populist creative work that makes people smile, laugh, cry and everything in between. Whether that’s through advertising or managing brand partnerships with our Sports + Entertainment team.

But it’s also why we believe in being decent human beings. Either to work with or to work for. Because putting people first is at the heart of everything we do.

We believe in the power of a strong, supportive, and inclusive culture that puts people and creativity at the heart of everything we do. We pride ourselves on a genuinely friendly and informal style where everyone’s invited, and the collective is more important than the individual.

We know we’re still falling short when it comes to diversity – but we’re working on it.  Really working on it.

We’ve created the Anti-Racism Collective, to actively advance racial equality within our agency and the industry, and track progress against our commitments, to redress the balance and better represent the society and culture we serve. We’re working with “Free the Work” to support makers and creators from a wider range of backgrounds and we’re working with all our clients to ensure we’re building brands that actively and positively portray all types of people.

It’s our distinctive approach, combined with our passion for populist creativity and relentless pursuit of excellence that makes Leo Burnett such a uniquely special and enjoyable place to work.

We’re looking for a Planning Director to join our team at Leo Burnett on a 12 month FTC basis.

This will mean leading strategy for Confused.com and Premier Inn. In this role, you will have direct access to our CSO and support from a Planner and Senior Planner.

Specifically, we’ll need your help with:

• Leading brand & creative strategy across both accounts.
• Executing campaigns with strategic & creative excellence.
• Managing the work and development of up to two reports.
• Maintaining strong client relationships

What Skills We’re After:

Creative

• The skills to develop simple, inspiring strategies that can lead to outstanding creative
• Strong creative collaboration skills
• The ability to write clear and compelling strategic or creative presentations
• The ability to confidently lead a campaign from client briefing to creative production

Culture

• Strong experience in spotting inspiring cultural or customer insight  
• The ability to synthesise complex cultural, customer and commercial information into simple, clear and rigorous stories
• The ability to use common research tools
• Strong general cultural awareness

Commercial

• An experienced brand strategist – able to position and protect their brands.
• Strong working understanding of fundamental effectiveness principles
• The ability to delineate tasks into clear commercial, marketing and communications objectives
• The ability to set and track KPIs
• Specific category experience not necessary

Client

• Excellent interpersonal skills, with the ability to develop strong client relationships - ensuring your strategies are bought and that your influence is felt early in the process.

What Qualities and Behaviours We’re Looking For

• An energetic self-starter, able to proactively lead and drive projects forward
• On a mission to make big and brilliant creative work that everyone knows about
• Able to mentor and inspire others to follow in the direction they are suggesting.

Our Commitment to Diversity & Inclusion

Diversity and inclusion are a core part of our DNA at Leo Burnett. We’re committed to building an inclusive culture that encourages, celebrates, and supports our wonderfully diverse employee group irrelevant of their age, gender identity, race, sexual orientation, physical or mental ability or ethnicity. Diversity and inclusion fuel our creativity and innovation, it enables us to be closer to our people and audiences. We will continue to strive to create a culture and environment where everyone feels empowered and more importantly comfortable enough to bring their full, authentic selves to work.

We are committed to providing reasonable adjustments for employees with disabilities and for candidates in our application process.  If you need assistance or adjustment due to a disability, please contact us.