SEO Director

  • Full-time

Job Description

Why is this an exciting opportunity.


Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world’s most progressive and dynamic modern communications businesses. You can learn more about us at

Enjoy all the perks that come with our network offering:

  • A comprehensive Wholeself program supporting Physical, Mindful and Financial wellbeing.
  • A creative, lively and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach “working your way, with us!”
  • Access to our Global AI Platform, Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
  • Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform Marcel Classes.
  • A culture of open feedback and support to achieve your goals through our Career Conversations program.
  • A committed Diversity, Equality and Inclusion strategy driven through our Viva! Women, Égalité, enABLE, EmbRACE and Ecologique committees.
  • Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave (after 2 years of service).
  • Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
  • Parental leave policy with up to 18 weeks (based on tenure) paid primary carer leave, secondary carer swap and Cub Care leave.
  • Access to counsellors, psychologists and professionals through Sonder - an all-in-on digital wellbeing technology platform designed to assist psychological, medical & safety needs.
  • Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation and the Australian Disability Network.


At Zenith, we are a connected team with purpose. We are driven to create new perspectives through modern media. We believe marketing is a powerful investment that can build, grow brands, and increase business profitability. So, we unlock opportunities for growth by placing consumer behaviour, attitudes, and insights at the heart of everything we do. We pride ourselves on delivering return on investment, imagination, and insight.

Central to this vision is the knowledge that we are only as good as our people. To grow our clients' business, we need to attract, retain, develop, and grow the brightest talent in the industry. We know it is not the sum of one, but the sum of all of us that make us great. Our behaviours are: Be Bold, Be Kind, Be Better Together.  


The transformation you will experience.

We are hiring for a SEO Director to work across our client accounts. The successful candidate will work closely with the Head of SEO in delivering effective and holistic SEO campaigns that exceed client objectives. They’ll go beyond client briefs & push the boundaries of the SEO offering, managing from a senior level our SEO work and continuously developing their own expertise and digital knowledge.

You will work closely with the Head of SEO in developing the SEO offering and ensuring that all work coming out of the SEO team is of the highest quality. As well as this, you’ll be responsible for educating and developing our relationship with key client stakeholders, flagging risks and opportunities with a clear understanding of our commercial performance and initiatives. You will also be one of the key senior figures in the team and assist the SEO Managers’ progression and continued work satisfaction. 


Your scope will include:

  • Owning our relationships with key clients and accountable for flagging risks and opportunities for the business. Understanding clients’ motivations and ways of working and being flexible enough to adapt to them.
  • Ensuring each client accounts operates with a clear and aligned strategy, which meets our scope of work commitments and moves brands towards their goals. Able to identify and flag performance and strategic challenges.
  • Understanding the status and health of our commercial agreements across clients. Prepared for renewals & able to identify revenue opportunities. Able to scope in a profitable way for our business, conscious of balancing our resource and financial situation.
  • Driving the integration between the SEO team and other channel teams, to enable better results & improve client perception of Zenith’s work.
  • Ensuring high quality SEO work across the pillars of our offering, including Content Marketing, On-site SEO, Off-site SEO, Data & Insights and other standalone offerings
  • Assisting with the growth of the Zenith SEO proposition and assisting individual team members to progress. Ensuring your team are happy, motivated and satisfied.
  • Demonstrating a clear understanding of the various tenets of SEO and how these can be applied to client challenges. Comfortable using data to inform our campaigns and how we communicate with clients. 


What you’re looking for

  • A complementary and collaborative culture
  • Clients who are open to be challenged and working progressively.
  • Fulfil your career ambitions in a business large enough to accommodate them - we have one of the best mobility programs GLOBALLY

What type of person will be successful in this role?

  • At least 6 years’ experience in an SEO role, ideally agency-side.
  • Strong grasp of Microsoft Office programmes, especially PPT and Excel.
  • Experience of working within a fast-paced agency environment with high-value clients.
  • Confident, comfortable, and professional when communicating with clients and third parties.
  • A solid understanding of how to measure impact of SEO-based strategies through analytics platforms and other external metrics.
  • Strong knowledge of how to identify organic search opportunity, set business relevant KPIs & project organic search performance.
  • Ability to establish clear internal briefing and manage projects; distribute workload appropriately, layout work in well-planned and organised manner; maintain two way dialogue with others on work and results; bring out the best in people.
  • An excellent communicator.
  • A sound understanding of how websites and search engines work.
  • Ability to demonstrate a solid understanding of how web languages like HTML work. 


If you don’t tick every box in this ad, please don’t rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity, rather than ticking boxes – so if this role resonates with you, please apply.

Diversity. Inclusion. Equity. More than just words, these are part of our DNA. At Publicis Groupe we are committed to the inclusion and recognition of all people, regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate in. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions. 

Uniqueness is powerful; without it we wouldn’t be where we are today. So be you – we like it that way. 

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process.  If you need any assistance or adjustments, please contact us via [email protected] - your personal information will be kept confidential.

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