APAC Strategy Director

Why is this an exciting opportunity  

At Zenith, we are a connected team with purpose. We are driven to create new perspectives through modern media. We believe marketing is a powerful investment that can build, grow brands, and increase business profitability. So, we unlock opportunities for growth by placing consumer behaviour, attitudes, and insights at the heart of everything we do. We pride ourselves on delivering return on investment, imagination, and insight. 

Central to this vision is the knowledge that we are only as good as our people. To grow our clients' business, we need to attract, retain, develop, and grow the brightest talent in the industry. We know it is not the sum of one, but the sum of all of us that make us great. Our behaviours are: Be Bold, Be Kind, Be Better Together.  

We’re determined to eradicate any barriers that prevent our people from achieving their fullest potential: 

• We offer progressive flexible working options to everyone at all levels – It’s not a policy. It’s behaviour led and reinforced through our values
• Mental health & wellbeing is something we consider a priority – It’s championed by our own people internally and is a regular conversation
• We have a lot of fun – we’re constantly looking at reinventing how we’re connecting with each other

The transformation you will experience  

An incredible opportunity now exists to work on one of the world’s most renowned and respected software and digital technology companies. You will provide strategic thinking and leadership on one of the most sophisticated digital marketing businesses, driving marketing-led growth and planning excellence across the APAC region.

Within the team, you will be able to confidently leverage your industry experience and knowledge to motivate, educate and aid the development of other team members in Australia and Korea.

• As the APAC Strategy Director, your scope will include:  
  • Lead ideation and brainstorming across the agency Vision
  • Work with the APAC Client lead to create the vision and strategy and then inspire others to work towards it
  • Provide the overall strategic direction within the ROI Growth Platform framework, Zenith’s strategic planning process
  • Translate consumer understanding into actionable, fact-based, communication strategies
  • Deliver innovative and proactive solutions in problem-solving
  • Build strong working relationships with Client, Media and Creative Partners & Internal Stakeholders
  • Drive connection with cross-functional disciplines, e.g. data, research & commerce Creativity
  • Deliver innovative and creative work that solves business problems with tangible impact-mapped
  • Internal training and upskilling of teams in terms of planning excellence

What type of person will be successful in this role  

You’ll possess:  

• 1 - 2 years’ in a Strategy Director role in the media agency landscape
• A proven track record in persuading people view rigorous storytelling that leverages client data to support direction for the bigger picture of best practice
• Proven baseline of understanding and ability to utilise Planning Tools (‘CX suite’ including CX tracker, Touchpoints, CX tool plus client ‘data hubs’ where available will be evaluated as part of onboarding and development)
• Utilise traditional (e.g. Roy Morgan, AQX) and new (e.g. Socialtools, Netbase) tools effectively to supplement this research.
• Create robust, tightly argued, seamless, communications proposals – from a brief to proposed executions.
• Use of insights to generate inspiring, connections platforms and media executions.
• Extract genuine, but relevant insights (i.e. consumer, cultural, category, and media) from multiple, complex data sources and then articulating that insight in a provocative, engaging way.
• Ability to leverage performance results as part of building the case for marketing & communications best practice.   

Publicis Groupe benefits  

Be a part of the Publicis Groupe family, one of the world’s most progressive and dynamic modern communications businesses, enjoying all the perks that come with our network offering:   

• A comprehensive Wholeself program supporting Physical, Mindful and Financial wellbeing  
• A rewarding office environment backed up by our Publicis Liberté flexibility approach “working your way, with us!”   

• Access to our Global AI Platform, Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network  
• Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform Marcel Classes  
• A culture of open feedback and support to achieve your goals through our Career Conversations program   
• A committed Diversity, Equality and Inclusion strategy driven through our Viva! Women, Égalité, enABLE and Embrace (reconciliation action plan) programs    
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year  
• Parental leave policy with up to 18 weeks paid primary carer leave and generous secondary carer benefits  
• Access to counsellors, psychologists, and professionals through Sonder - an all-in-on digital wellbeing technology platform designed to support psychological, medical & safety needs  

If you don’t tick every box in this ad, please don’t rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity, rather than ticking boxes – so if this role resonates with you, please apply. 

Diversity. Inclusion. Equity. More than just words, these are part of our DNA. At Publicis Groupe we are committed to the inclusion and recognition of all people; regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate in. We value diversity and the skills, knowledge and experience that difference brings to our culture and solutions.  

Uniqueness is powerful; without it we wouldn’t be where we are today. So be you – we like it that way.  

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process.  If you need any assistance or adjustments, please contact us via [email protected] - your personal information will be kept confidential.