We help brands make BOLD MOVES

Nowadays, brands want rapid, spectacular growth and they expect media to deliver it.

Clients used to give us media briefs that said “deliver 80% awareness” or “give me an impactful Christmas campaign.”

Now we hear

“Take me from 4th to 1st in my category”

“Help me grow 10% in a market declining 10%”

“Make me the most loved brand in my industry”

These are huge asks of media, that can’t be met through tweaking the media plan of two years ago.

Decades of advertising research prove that without a big change, large brands stay large and small brands stay small.

This is why Zenith help brands make BOLD MOVES.

Bold moves are big, brave changes to media strategy, delivering more impact for brands and more value for consumers.

Bold moves are backed up with a solid forecast – they are a better path to growth.

Bold moves build a partnership – we believe in this approach so much we link our growth to your success.

Bold Moves bring bigger ROI

This approach works for our clients, our people and consumers – it’s why we are recognised as the UK’s best media agency.

Our Commitment
At Zenith UK, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger. It enables a greater idea exchange, which fosters innovation and creativity, and enriches our perspective.We are committed to Publicis Groupe’s wide variety of talent engagement and inclusion programming, and encourage our people to take an active role in continuing to drive positive change within our agency.   

About the Role: Zenith UK is seeking a dynamic and experienced Media Planning Director to lead our prestigious Reckitt account, focusing on the award-winning Vanish and Air Wick brands. This role comes at an exciting time as Reckitt has just been awarded Advertiser of the Year at the Media Leader Awards, and Zenith has proudly won the Talent Excellence Award.

Responsibilities:

• Lead and manage the media planning strategy for Reckitt, ensuring alignment with their business goals and objectives.
• Develop bold and innovative media plans that drive rapid and spectacular growth for the Vanish and Air Wick brands.
• Collaborate with internal teams and external partners to ensure the seamless execution of media strategies.
• Utilise data-driven insights to optimise media performance and deliver higher ROI.
• Foster strong client relationships, becoming a trusted advisor and strategic partner.
• Mentor and develop a team of media planners, nurturing talent and promoting a culture of excellence.

About the Brands: Vanish, a leader in fabric stain removers, has not only proven its market dominance through effective products but has also received acclaim for its impactful campaigns. Notably, the "Vanish, Autism and Me" campaign has garnered awards for raising awareness and fostering understanding around autism. This campaign has set a new standard for how brands can contribute positively to social causes while driving business success.

Air Wick, another flagship brand under Reckitt, continues to innovate in the home fragrance market, offering products that enhance the ambience of homes worldwide. The brand's commitment to sustainability and nature-inspired fragrances has solidified its position as a household favourite.

Qualifications:

• Proven experience in media planning and strategy, preferably within an agency environment.
• Strong leadership skills with the ability to inspire and guide a team.
• Exceptional communication and client management skills.
• Expertise in leveraging data and analytics to inform media strategies.
• A creative and innovative mindset, capable of delivering bold and impactful media solutions.
• Passion for staying ahead of industry trends and continuously seeking new opportunities for growth.

Zenith UK has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week. 

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

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