We help brands make BOLD MOVES

Nowadays, brands want rapid, spectacular growth and they expect media to deliver it.

Clients used to give us media briefs that said “deliver 80% awareness” or “give me an impactful Christmas campaign.”

Now we hear

“Take me from 4th to 1st in my category”

“Help me grow 10% in a market declining 10%”

“Make me the most loved brand in my industry”

These are huge asks of media, that can’t be met through tweaking the media plan of two years ago.

Decades of advertising research prove that without a big change, large brands stay large and small brands stay small.

This is why Zenith help brands make BOLD MOVES.

Bold moves are big, brave changes to media strategy, delivering more impact for brands and more value for consumers.

Bold moves are backed up with a solid forecast – they are a better path to growth.

Bold moves build a partnership – we believe in this approach so much we link our growth to your success.

Bold Moves bring bigger ROI

This approach works for our clients, our people and consumers – it’s why we are recognised as the UK’s best media agency.

Our Commitment
At Zenith UK, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger. It enables a greater idea exchange, which fosters innovation and creativity, and enriches our perspective.We are committed to Publicis Groupe’s wide variety of talent engagement and inclusion programming, and encourage our people to take an active role in continuing to drive positive change within our agency.   

Background

At Team H&M, we manage full-funnel, cross channel planning, activation and digital strategy development for H&M’s Paid Social, Paid Search and Programmatic activity across 60+ markets.

With a total headcount of 80+, we are based in three different offices: London (35+), India (45) & New York (3).

The Role

FY24 has been a year of transformation for H&M, with the rollout of a new regional operational model. The H&M Performics team at Zenith Media are set up to service the regional client teams who hold the budgets and targets for the respective geographies.

Our planning team services nine regions plus the Lifestyle BUs, and our core function is to deliver best in class cross-channel full-funnel media planning and immaculate client servicing.

The Planning BD will be part of the London-based EMEA hub and will oversee two regions with a direct line of reporting into the Global Planning Lead for H&M. Each region will be supported by a sub team comprising one Director, one Manager and one Executive.

This Planning BD role requires excellent cross-functional collaboration with our channel specialists across Paid Search, Paid Social and Programmatic as well as our activation team based in India. In addition, there is a requirement to collaborate with individuals in media, creative, measurement, data and tech teams at H&M.

Channel Scope

• Paid Social: Meta, TikTok, Snapchat & Pinterest
• Programmatic: YouTube & Display (DV 360)
• Paid Search: Google, Bing & Apple

Client Responsibilities:

• Flawless servicing for the regions assigned, working with internal stakeholders to ensure that activity goes live on time and without errors.
• For regions assigned, lead on H&M’s full-funnel ‘Big 4’ and high-impact ‘New Development’ campaigns, delivering best in class RTBs, Media Plans and PCAs
• Ensure that your team are working effectively with the Channel Specialist Teams to activate campaigns, have oversight on how activity is performing once live, ensure visibility on your region/BU’s always-on Consideration and Conversion streams.
• Ensure performance reporting & forecasting is meeting client expectations and contributing towards revenue growth objective.
• Oversee the design & rollout of bespoke T&L roadmaps for your region and/or BU.
• Understand H&M’s Central Digital Strategy Framework and ensure this is applied this to all strategic recommendations.
• Build strong, trusted relationships with key day-to-day clients, and deliver immaculate client service.

Zenith UK has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week. 

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

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