We help brands make BOLD MOVES

Nowadays, brands want rapid, spectacular growth and they expect media to deliver it.

Clients used to give us media briefs that said “deliver 80% awareness” or “give me an impactful Christmas campaign.”

Now we hear

“Take me from 4th to 1st in my category”

“Help me grow 10% in a market declining 10%”

“Make me the most loved brand in my industry”

These are huge asks of media, that can’t be met through tweaking the media plan of two years ago.

Decades of advertising research prove that without a big change, large brands stay large and small brands stay small.

This is why Zenith help brands make BOLD MOVES.

Bold moves are big, brave changes to media strategy, delivering more impact for brands and more value for consumers.

Bold moves are backed up with a solid forecast – they are a better path to growth.

Bold moves build a partnership – we believe in this approach so much we link our growth to your success.

Bold Moves bring bigger ROI

This approach works for our clients, our people and consumers – it’s why we are recognised as the UK’s best media agency.

Our Commitment
At Zenith UK, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger. It enables a greater idea exchange, which fosters innovation and creativity, and enriches our perspective.We are committed to Publicis Groupe’s wide variety of talent engagement and inclusion programming, and encourage our people to take an active role in continuing to drive positive change within our agency.   

We are seeking an experienced and visionary Group Strategy Director to lead strategic initiatives for our TikTok and Lloyds Banking Group accounts. This role is pivotal in shaping communications strategies, driving growth, and delivering outstanding results across various media channels.

About the Clients: TikTok, Lloyds Banking Group, Edrington, and Durex

Lloyds Banking Group: Lloyds Banking Group is one of the biggest advertisers in the UK, offering a wide range of financial services through brands like Halifax. This role focuses on both retail banking and B2B segments, involving close collaboration with senior clients and delivering innovative solutions in a competitive market.

TikTok: TikTok is an exciting and dynamic client with a strong focus on cultural relevance and innovative campaigns, including their sponsorship of the Olympics. Working on TikTok involves developing groundbreaking strategies that capture the attention of diverse audiences.
 

Responsibilities

• Communications Strategy: Produce communications strategies that translate broad business objectives into specific, relevant, and ambitious communications goals.
• Media Strategy: Build media strategies in line with communications goals, detailing the role of different media channels and establishing credible measures for each.
• Direction and Consistency: Set the direction for communications on client business, ensuring it is articulated clearly and simply by every stakeholder associated with the business.
• Advocacy and Activation: Advocate for consistency throughout the activation of strategies, striving to ensure short-term commercial and client realities do not compromise the aims of the work.
• Effectiveness Measurement: Hold yourself and the agency to account through rigorous measurement of communications effectiveness at both campaign and account levels.
• Client Value Articulation: Clearly articulate the value of communications to clients, focusing on the effectiveness of strategic choices.
• Account Management: Work on a stable of accounts, closely collaborating with the respective account lead to ensure the success of client campaigns.
• Mentorship and Development: Use client briefs as opportunities to mentor less experienced planners, develop new planning solutions, and improve agency commercials.

In the First Six Months, You Will:

• Lead key strategic initiatives for TikTok and Lloyds Banking Group, delivering innovative media solutions to achieve client objectives.
• Establish yourself as a key contact for senior clients, ensuring that day-to-day deliverables meet high-quality standards and client expectations.
• Develop strong relationships with planning and channel teams at Zenith, as well as key clients and external stakeholders.
• Gain a thorough understanding of the clients' target audiences, business goals, and product offerings.

Skills and Experience

• Extensive Media Strategy Experience: Proven track record in a media or brand strategy role, playing a key part in delivering cross-channel campaigns.
• Client Leadership: Experience managing and building strong relationships with senior clients, including CMOs and Marketing Directors.
• Analytical and Strategic Thinking: Ability to analyse data and translate insights into strategic recommendations.
• Mentorship and Team Development: Experience leading and mentoring planning and buying teams, fostering a positive and collaborative culture.
• Innovation and Creativity: Keen understanding of advertising trends and a passion for developing innovative media solutions.
• Cross-Functional Collaboration: Ability to navigate larger organisations and manage relationships with multiple stakeholders.

Zenith UK has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week. 

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

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