We help brands make BOLD MOVES

Nowadays, brands want rapid, spectacular growth and they expect media to deliver it.

Clients used to give us media briefs that said “deliver 80% awareness” or “give me an impactful Christmas campaign.”

Now we hear

“Take me from 4th to 1st in my category”

“Help me grow 10% in a market declining 10%”

“Make me the most loved brand in my industry”

These are huge asks of media, that can’t be met through tweaking the media plan of two years ago.

Decades of advertising research prove that without a big change, large brands stay large and small brands stay small.

This is why Zenith help brands make BOLD MOVES.

Bold moves are big, brave changes to media strategy, delivering more impact for brands and more value for consumers.

Bold moves are backed up with a solid forecast – they are a better path to growth.

Bold moves build a partnership – we believe in this approach so much we link our growth to your success.

Bold Moves bring bigger ROI

This approach works for our clients, our people and consumers – it’s why we are recognised as the UK’s best media agency.

Our Commitment
At Zenith UK, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger. It enables a greater idea exchange, which fosters innovation and creativity, and enriches our perspective.We are committed to Publicis Groupe’s wide variety of talent engagement and inclusion programming, and encourage our people to take an active role in continuing to drive positive change within our agency.   

About the Role

We are looking for an experienced and dynamic Cross Channel Planning Director to lead our efforts on the Lloyds Banking Group and Zoopla accounts. This role is pivotal in driving strategic media planning and delivering outstanding results across various channels.

About the Clients: Lloyds Banking Group and Zoopla

Lloyds Banking Group (LBG): LBG is a flagship Zenith client, predominantly covering Lloyds Bank and Halifax brands. This role offers significant exposure to the wider Publicis Groupe capabilities, including data science, insights, and partnerships. With a new CMO driving innovation and media-first thinking, it’s an exciting time to join the team. You will work on varied and interesting briefs, leveraging LBG's new visual identity and technical capabilities to stay ahead of the curve.

Zoopla: Zoopla is the second largest online property portal in the UK, with big ambitions to be the top choice for first-time buyers and homeowners. We work closely with Zoopla's marketing team, using media to drive business results and brand growth. The successful "Just Ask Zoopla" campaign has set the stage for further innovation using Zoopla's extensive data and insights to push boundaries and drive growth.

Responsibilities

• Support the Business Director in delivering outstanding work.
• Lead the day-to-day output of the team, ensuring operational excellence.
• Act as the lynchpin for strategy and RTBs to ensure the best work comes together.
• Build strong, trusted relationships with key mid-level clients.
• Support BD/CP in driving account profitability.
• Manage a team of 2+ managers/execs.
  • Lead by example to help direct reports be their best.
  • Set clear progression plans for your team.
  • Work effectively with BD to support client goals.
  • Lead positive relationships with partner agencies and suppliers.
     

In the First Six Months, You Will:

• Establish a strong relationship with the planning team, clients, and channel teams at Zenith.
• Gain a thorough understanding of the clients' target audiences and products.
• Play a significant role in planning and executing key campaigns.
• Support and guide your team, ensuring their professional development.

Skills and Experience

• Media Planning Expertise: Extensive experience in planning and optimizing campaigns across ATL and digital channels.
• Client Management: Proven ability to present to and manage client relationships effectively.
• Strategic and Analytical Thinking: Capable of using multiple data inputs to create innovative media solutions.
• Project Management: Exceptional project management skills, capable of handling multiple tasks and stakeholders.
• Financial Acumen: Understanding of account profitability and growth opportunities.
• Collaborative Attitude: A confident, ambitious, and motivated planner who thrives in a collaborative environment.

Zenith UK has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week. 

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

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