At Wilgenweg in Amsterdam-Noord, you will find all our expertise under one roof. From commerce, data, media, creative, PR, influencing to production: you name it, we've got it. Through these various areas of expertise, we provide our clients with access to all the knowledge, data, and tools they need. In doing so, we aim for personal experiences and inspiration among large groups of consumers. Creativity makes the difference here, while technology and intelligence ensure success.

With a total of 430 employees and 25 different nationalities, we can fully leverage the diversity in knowledge and cultural backgrounds. We have joined forces with social agency Boomerang, enabling us to enhance our creative and content expertise. In addition to Boomerang, we also have an international label called Le Pub. This collaboration emerged with Heineken, focusing on developing successful international campaigns based on creativity, data, and brand experience.

As a Senior Influencer Marketing Specialist focusing mainly on our Global clients, you will be responsible for developing, implementing, and optimizing strategies for influencer campaigns that support brand objectives and engage the target audience around the world. For some clients from a local perspective, but especially for our Global clients. We are seeking someone who is experienced and passionate about influencer marketing on a Global level and can identify (commercial) opportunities like no other to create campaigns we can be proud of. This within a unique network of media specialists within Publicis Groupe NL & Boomerang part of Publicis Groupe NL.

The Position

• Developing global influencer marketing strategies: Creating and planning strategies that support brand objectives and increase audience engagement on a Global level.
• Identifying and approaching influencers on a global level: Finding and contacting relevant influencers (& their managements) across various niches & countries that align with the brand identity and target audience.
• Negotiating collaboration terms: Engaging in negotiations with influencers regarding collaboration terms, such as fees, content creation, promotional periods, etc.
• Drafting campaign briefings: Formulating clear and inspiring briefings for influencers, outlining the campaign objectives, expectations, and guidelines.
• Monitoring performance and ROI: Closely tracking the performance of influencer campaigns, including engagement, reach, and conversions, and analyzing the return on investment (ROI).
• Demonstrating strong commercial insight and oversight to build both client portfolios and the team.
• Following and overseeing schedules and budgets. You are responsible for executing the campaigns and creating evaluation reports to assess the effectiveness and success of campaigns.
• Serving as a mentor and leader for junior team members, guiding, motivating, and inspiring them to pursue excellence in their work.
• Pursuing innovation and sharing it within the company: Continuously exploring new trends, technologies, and approaches in influencer marketing to constantly improve and innovate strategies. Additionally, radiating this attitude to Publicis colleagues.
• Collaborating with all media colleagues within Publicis to ensure we maintain and execute the 'power of one' approach in our operations. This internal collaboration with colleagues is key.

What do you need?

• 5 - 7+ years of Influencer Marketing experience in a related environment (partly preferred to be Global Influencer Marketing Experience)
• Strategic thinker with strong account & project management skills required
• You are communicatively adept and have the ability to build strong relationships with both clients and talent, as well as talent agencies
• Experience in independently developing influencer marketing strategies that account for various social platforms and different strategies achieving different goals
• Excellent knowledge of the rapidly evolving influencer landscape
• Proficient in writing/verbalizing and delivering presentations in both Dutch and English
• You are flexible and always open to a challenge

What do we offer?

• The opportunity for continuous self-development and the option to attend courses/workshops, ensuring you stay up-to-date
• Hybrid working, where remote workdays are coordinated with team members;
• Work Your World Program: the opportunity to work elsewhere in the world for 6 weeks;
• You will receive a competitive salary, a laptop, phone, and travel expenses reimbursement, as well as the chance to further build your pension;
• Discounts on Classpass, a bicycle plan, clothing repair service;
• Our office in Amsterdam Noord exudes creativity and energy; a super cozy workplace with a beautiful terrace, where you can bring your dog;
• Delicious lunches and drinks (Thirsty Thursdays & the famous Friday drinks) with the vibrant city life just a stone's throw away;
• And most importantly: an inclusive work environment where everyone feels heard, valued, and respected.

Do you now think 'I can do this. This is what I want! Then send us your application and CV now. And who knows, maybe you'll soon be joining us at Wilgenweg in Amsterdam. We look forward to meeting you.

As a Senior Influencer Marketing Specialist focusing mainly on our Global clients, you will be responsible for developing, implementing, and optimizing strategies for influencer campaigns that support brand objectives and engage the target audience around the world. For some clients from a local perspective, but especially for our Global clients.

• Fluent in English
• Fulltime
• Amsterdam