Senior Copywriter

  • Full-time

Company Description

Leo Burnett is a communications agency powered by its humankind operating system, with the belief that creativity, data and technology work together to transform human behaviour and drive prosperity for clients. Part of Publicis Communications, Leo Burnett Worldwide is one of the world's largest agency networks with 85 offices and more than 8,000 employees. The global agency works with some of the world's most valued brands including Aldi, Bank of America, Campbell's, Dunkin, Firestone, Jim Beam, Kellogg's, Nintendo, Tillamook and UnitedHealthcare among others. To learn more about Leo Burnett Worldwide and its rich history of creating iconic brands, visit our site, facebook page and follow us on Twitter and Instagram via @leoburnett.

Job Description

Responsibility and Focus

The Senior English Copywriter is responsible for creating compelling and effective concepts and copy in the English / Arabic language for advertising campaigns. In collaboration with other members of the creative team, they craft communication pieces and campaigns across various mediums that effectively communicate the message and goals of the campaign, while also resonating with the target audience. 

They handle projects from concept to final execution, while overseeing and mentoring junior copywriters along the way. They have experience in client interaction, and can effectively present and rationalize their work.

The position of Senior Copywriter is for someone who is a hands-on copywriter with natural storytelling ability and has experience working in an agency environment, creating conceptually driven campaigns and crafting copy in English / Arabic for global brands. 

• Partners with creative leaders to proactively seek out and contribute actionable and thought– provoking ideas.

• Being able to juggle multiple projects, prioritize, and meet deadlines

• Investigating industry best-practices and new possibilities 

• Taking part regularly in opportunity briefs, stretching their creative abilities consistently  

Main Tasks

Technical & Product

• Writing texts (e.g. copy, product descriptions), proofreading, and content editing

• Ensuring the consistency of prepared content;

• Works in partnership with an Art Director to develop creative concepts for marketing materials and marketing campaigns. 

• Have a keen understanding of all the channels in the 1:1 marketing space. 

• Understanding of the power of data intelligence to help them achieve the communication challenge. 

• Required to make conceptual and strategic decisions across a wide variety of clients and industries. 

• Experienced in taking briefs, crafting succinct and effective copy, writing and formatting copydecks, and interpreting brand tone of voice and language. 

• Develop and execute strategically-sound creative for cross-channel initiatives 

• Persuasively present both internally and to clients with credibility, reasoning, and emotion

• Actively listen to truly understand the ask, client feedback, and internal feedback

• Ensure communications are produced to the highest standards of accuracy and quality control

• Deliver fresh ideas and personality while working with existing brand voice and tone

• Conceptualizes and writes everything — from white paper ideas to scripts to in-store signage to social media and more.

• Research competitors and the industry to provide insight into trends and creative foresight

• Partners with the creatives to make the idea, copy, and design a cohesive story


-Mid to Senior level english content writer

-Experience in social media content creation

-Knowledge of social media trends and channels

-Ability to translate from Arabic to English

-Impeccable English writing skills and ability to juggle between different clients and different tones of voice

-Working on gulf or KSA clients is a plus so they can understand the landscape

-Flexibility to meet tight deadlines and working under pressure

-Ability to manage other employees, coach them, and give direction

-Ability to come up with solutions on the spot

-Great communication skills and presenting skills

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