Creativity has the power to transform human behavior This is the core belief of what we call HumanKind. It's not about advertising or brand propositions or selling products. It's about people and purpose. It's an approach to marketing that serves true human needs, not the other way around. That's why everything we do for brands at Leo Burnett MEA is designed with a human purpose in mind. A brand without purpose is one that will never be understood or embraced by people. A brand with purpose can be a true agent of change and transform the way people think, feel or act. A brand with a true HumanKind purpose can change the world. Our dream is to be the best creator of ideas that truly move people - bar none. Leo Burnett Worldwide, part of Publicis Groupe, is one of the world’s largest agency networks with 96 offices and nearly 10,000 employees. In 2012, the global network was awarded a record-breaking 55 Lions at the Cannes Lions Festival of Creativity and was also named “Network of the Year” by YoungGuns, Dubai Lynx and MENA Cristal Awards. Leo Burnett works with some of the world’s most valuable brands including The Coca-Cola Company, Fiat, Kellogg’s, McDonald’s, Nintendo, P&G, Samsung and Allstate among others. To learn more about Leo Burnett Middle East and North Africa visit leoburnettmea.com, facebook.com/leoburnettmea and follow us via @LeoBurnettMEA on Twitter and Instagram.

The Copywriter is responsible for creating compelling and effective concepts and copy in the Arabic language for advertising campaigns. In collaboration with other members of the creative team, they craft communication pieces and campaigns across various mediums that effectively communicate the message and goals of the campaign, while also resonating with the target audience. 

They handle projects from concept to final execution, while overseeing and mentoring junior copywriters along the way. They have experience in client interaction, and can effectively present and rationalize their work.

The position of Copywriter - Arabic is for someone who is a hands-on copywriter with natural storytelling ability and has experience working in an agency environment, creating conceptually driven campaigns and crafting copy in Arabic for global brands. 

This talent will be someone who: 

• Partners with creative leaders to proactively seek out and contribute actionable and thought– provoking ideas.

• Works closely with strategy and business teams to generate ideas based on human insights that deliver results for agency and client 

• Is able to juggle multiple projects, prioritize, and meet deadlines

• Investigates industry best-practices and new possibilities 

• Takes part regularly in opportunity briefs, stretching their creative abilities consistently 

• At least 3 years of experience in concept creation and have a clear understanding of the difference between a communication concept and an executional idea.

• Mastery in developing copy for large cross-channel and/or direct-marketing initiatives across media, both online and off

• Bachelor’s Degree in appropriate field of study

• Has the personality to develop thriving client relations and can lead creative presentations

• Strong conceptualisation and smart thinking skills

• Energy, a sense of humor and an open & curious minds 

• Exceptional conceptual and design skills and a robust portfolio that shows your talent both across mediums

• A knack for strategic brainstorming, campaign development, creative brief development and creative execution