Senior Account Manager - Content

  • Full-time

Company Description

Creativity has the power to transform human behavior This is the core belief of what we call HumanKind. It's not about advertising or brand propositions or selling products. It's about people and purpose. It's an approach to marketing that serves true human needs, not the other way around. That's why everything we do for brands at Leo Burnett MEA is designed with a human purpose in mind. A brand without purpose is one that will never be understood or embraced by people. A brand with purpose can be a true agent of change and transform the way people think, feel or act. A brand with a true HumanKind purpose can change the world. Our dream is to be the best creator of ideas that truly move people - bar none. Leo Burnett Worldwide, part of Publicis Groupe, is one of the world’s largest agency networks with 96 offices and nearly 10,000 employees. In 2012, the global network was awarded a record-breaking 55 Lions at the Cannes Lions Festival of Creativity and was also named “Network of the Year” by YoungGuns, Dubai Lynx and MENA Cristal Awards. Leo Burnett works with some of the world’s most valuable brands including The Coca-Cola Company, Fiat, Kellogg’s, McDonald’s, Nintendo, P&G, Samsung and Allstate among others. To learn more about Leo Burnett Middle East and North Africa visit leoburnettmea.com, facebook.com/leoburnettmea and follow us via @LeoBurnettMEA on Twitter and Instagram.

Job Description

The Senior Account Manager will be responsible for managing and maintaining the social media presence of our client on various platforms, including Twitter, Facebook, Instagram, Snapchat, and TikTok. The primary focus of this role will be to lead the client relationship, manage a team of social media account managers, and ensure the delivery of high-quality work that meets or exceeds client expectations.

 

• Collaborate closely with the client and internal team members to ensure that social media content is on-brand and aligned with overall marketing objectives. 

• Develop and implement social media calendars and schedules to ensure timely and consistent posting. 

• Manage and track budgets related to social media advertising and content creation. 

• Continuously improve processes and workflows to maximize operational efficiency and reduce waste in time and resources.

• Use creative ideation to develop unique and innovative social media content ideas that engage with the online community and align with brand objectives. 

• Use analytical reasoning to track and analyze social media metrics, and to make data-driven decisions to optimize the social media strategy. 

• Stay up-to-date with the latest trends and best practices in social media marketing, and apply them to improve the overall social media strategy.

Qualifications

• Bachelor's degree in marketing, communications, or related field. 

• At least 7-10 years of experience in social media marketing, account management, or related field. 

• Proven experience managing social media channels on various platforms, including Twitter, Facebook, Instagram, Snapchat, and TikTok. 

• Experience in creating engaging social media content, as well as using social media tools for monitoring and analyzing performance metrics. 

• Excellent written and verbal communication skills in English and Arabic, with the ability to communicate effectively with different audiences. 

• Experience in leading and managing a team of social media account managers.

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