Senior Strategist, Health

  • Full-time

Company Description

For 40 years BBH has made the public laugh, cry and their hearts flutter; we’ve made endlines, headlines, history, celebs and number ones in the charts - all to help our clients win at what they do.

The secret to all of that is one thing: BBHers.

So we are looking for the next generation of different thinkers, hustlers, dreamers and makers to make the best work of their lives and keep all this fun going.

 

Made up of a mixture of healthcare marketing specialists and consumer experts, our health team focuses on building science-backed creative campaigns which target a whole range of specialist audiences, from patients and caregivers to healthcare professionals and payers. We work with a variety of health-focused clients, including pharmaceutical companies like Roche, Genentech, Takeda, Servier, AstraZeneca and Abbvie, as well as charities like St John’s Ambulance and Prostate Cancer UK.

In the spirit of BBH, our health team is passionate about bringing Black Sheep thinking and creativity to the world of healthcare, whilst also offering the specialist knowledge and expertise that’s required to engage with professional medics.

Unlike many other health advertising agencies, we are fully integrated with our consumer colleagues: we are not BBH Health, we are BBH doing Health. This gives us the unique ability to bring the strategic and creative firepower of a world-class consumer agency to the pharmaceutical & health sectors.

Job Description

Here are 3 reasons to pick BBH strategy.

1. Learn how to be even more effective

You’ll be joining the IPA Effectiveness Agency of the Year 2018, 2019, 2020 and 2021. Our CSOs Gregor and Will are Campaign’s No.1 Strategists and won the IPA Grand Prix in 2018 for Audi and in 2020 for Tesco. So let’s let you in on the secrets.

2. Practice the broadest expression of creative strategy

Like John said, our strategy is creativity, whether that’s brand comms, stunts, sites, social, content, experiences, CRM or heavy duty lower funnel stuff. At BBH you will have a chance to deepen your skills across the whole journey, not just comms.

3. Join a team of thirty open-minded Black Sheep thinkers

One of our themes at BBH right now is Openness - to new people, backgrounds, processes, ways of thinking, audiences, insights, media channels... the list goes on. We’re trying to build the most open-minded strategy department in the world because empathy is our superpower as strategists and the more inspiration we get from different places, the more exciting our work will be.

We’re looking for a Senior Strategist with experience working in health / pharma communications, who can join an already strong health team and make an immediate impact. You’ll be working on healthcare accounts that are both large and fast moving, meaning that we have strategic and creative opportunities aplenty. Specific, we’ll need your help with:

  • -  Being the go-to strategic voice for our clients

  • -  Bringing creative insight and inspiration to direct and challenge our creative teams

  • -  Delivering campaigns from big drug launches to smaller events and internal comms

  • -  Helping clients prove the value of our work

  • -  Supporting Strategy Directors on bigger pieces of thinking and directing Strategists on smaller projects

    Your health clients will form your bread and butter, but there will be opportunities to get involved with New Business and other initiatives too.

Qualifications

Creative

Pushing the work to be as good as it can be no matter the channel, no matter the sector. A keen eye for creative opportunities driven by an understanding of a brand’s touchpoints combined with the authority and thinking to drive large-scale platforms that change businesses.

Culture

A temptation to explore the world around us and consider how business, brands and customers interact with it. Crucially, not just the edges of culture, but to find the diversity in the mainstream too. No bubbles, please.

Commercial

Prove that what we’re doing works. Ultimately, we’re here to increase the value of the brands we serve and we’re proud of the difference we make. Boil down and capture what’s important, change it, measure it, celebrate it.

Client

In the words of another BBH strategist Jim Carroll, “clients want therapy, not solutions.” We expect our strategists to build strong relationships with our clients, understanding their businesses, building confidence in decision-making, and demonstrating how we can help them have an impact.

 

Excellence – You aim to be the best at what you do.

Black Sheep – You favour the unorthodox, are highly independent-minded and bring a maverick quality to working because outcomes are all that matter.

Simplicity – You turn complexity into simple direction.
You, amplified – You bring your amplified self to have your own distinct style of strategy.

Collaborative – You play the orchestra, collaborating with everyone from the creative teams to the specialists but holding the plan together.

Risky – You push to take bold leaps, even if that means you make mistakes along the way.

Open - to how exploring and understanding how others think and work. Hungry – You are voraciously curious and never stop feeding your mind.

Generous – You are giving of your energy and ideas to continuously improve the work without your ego in the mix.

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