Hybrid Planning Director
- Full-time
Company Description
A wholly-owned subsidiary of Paris-based Publicis Groupe S.A. One of the world’s largest agency networks with 98 offices in 84 countries and more than 9,000 employees worldwide
We handle many of the world’s top brands
Our Company’s vision is “to create ideas that inspire enduring belief in our clients’ brands” We have earned an international reputation for producing superior advertising and integrated communication.
We handle many of the world’s top brands
Our Company’s vision is “to create ideas that inspire enduring belief in our clients’ brands” We have earned an international reputation for producing superior advertising and integrated communication.
Job Description
The Hybrid Planning Director will assist the Business Director for execute the media side of the business and delivering against client objectives and satisfaction. He or she serves as the senior contact to drive revenues, initiatives of media plans, and key tactics as well as champions digitally lead insights, and technology platforms, managing key vendors to drive trading efficiencies as well as develop operational efficiency.
The Hybrid Planning Director will also supervise staff in the context of changing marketplace conditions and opportunities while working alongside the Brand team to develop integrated strategy and plans.
KEY RESPONSIBILITIES.
- Lead the team to steward the business and deliver against client objectives and satisfaction.
- Ensure media deliverables are met on time and within budget and align with the client’s objectives.
- Utilize in-depth knowledge of client categories, brands, and specific requests to provide appropriate input and direction to the agency units driving the entire communication planning process.
- Keep abreast of the development and trends in the ever-changing media landscape. Taking a digital-first approach is an essential competency ability to structure innovation plans to improve effectiveness and efficiency for media investments.
- Fully understand and interpretation of media systems, research, and market data, and manage 3rd Party audits.
- Build and Coach team effectiveness by providing a clear definition of what’s expected and identifying the people with the right skills and capabilities.
- Take entrepreneurial calculated risks and act on opportunities that lead to significant gains for the business.
Qualifications
- Bachelor or Master’s degree in Communication Arts/Journalism/ Marketing/ Statistics or related Field
- At least 8 years’ experience in a media agency, client management, strong leadership skills, and a digital-first mindset
- Knowledgeable about and experienced with the concepts, approaches, and issues involved in integrated planning
- Adaptive and keen to learn on the digital eco-system
- Ability to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure
- Knowledgeable about new approaches to and developments in digital tactical planning, some specialist planning/strategy background is a bonus
- Able to tap into proprietary consumer insight applications or alternative sources for more in-depth analysis.