CRM Writer

  • Full-time

Job Description

Publicis Le Pont is a one-stop-shop that connects scalable operations with creative agility. We are the ultimate partner that can lead your digital transformation with speed, efficiency and consumer-first approach. Through the Publicis Power of One we are seamlessly connecting three European Centres of Excellence: Commerce & Production, Data & Technology and Content & Creativity. These pillars define modern KPIs, but the magic happens only when they are connected. We work globally, creating strategies and digital materials for many global brands and businesses.

In Hungary; our multinational team represents 350 people from across 25+ different countries, providing integrated solutions and diverse expertise that shape how Fortune 500 companies and brands communicate from Europe to the US and China. 

We are a group of communication professionals deeply rooted in the values of diversity and inclusion, creating an environment that encourages collaboration, growth, and the pursuit of excellence, working for better futures at speed by turning the magical combinations of many into the Power Of One! 

And we are proud to be the first agency in Hungary to get the Great Place To Work® certification! 


We are looking for a CRM Writer, who has experience working in an agency environment, and who loves playing with words, crafting them into content that tells stories and delivers value to the customers in the form of articles and tools on global brands. Even better if you have digital advertising experience as well, and you are fascinated by UX copywriting! 

 What will you do besides creating amazing work?  

  • The CRM Writer is responsible for developing concepts and crafting copy in English for digital toolkits (primarily paid social media campaigns).  
  • The CRM Writer will be responsible for the delivery of copy, that aids acquisition of new users via retargeting through paid media and delivers value and drives engagement through email campaigns   
  • It is their responsibility to take insights gained from data about which assets perform best and to use those learnings in developing the next round of ideas.  
  • Building and executing creative concepts with an art director partner.   
  • Working independently on “copy only” projects.  
  • Writing in perfect English–– accurately, consistently; ready to be used in native English-speaking markets.  
  • Being able to write using the Pampers TOV and style guidelines.  
  • Presenting own work in a clear and logical manner both in-house as well as to the client. 

We are looking for you if you have experience in copywriting with strong attention to details and a hunger for innovation! You must speak and write in English on a native or close-to-native level. It’s great if you enjoy collaborating with copywriters of various fields – from concept-based social media advertising through data-driven promotions and in-app microcopy. Furthermore, if you feel at home in a fast-paced agile environment, in using an ever-changing roster of new digital tools to enhance communication process and quality, and you are digitally savy, and have significant experience writing copy for: websites / apps / social media / e-mails, then send us your inspiringly creative portfolio!  

Why should you join Publicis Groupe?  

  • Multicultural and diverse environment - We have more, than 350 colleagues (and counting), talents coming from every part of the world, why not join us and learn some Portuguese during lunch breaks?  
  • Home office opportunity - We attend to our modern and minimalistic (also award-winning!) open office three times a week, and we have the opportunity to enjoy the comfort of our own home twice a week.  
  • Flexible working hours - The working hours are also flexible. Here we have to mention that as we work for clients, you cannot do your job during the evening, but if you have a dentist’s appointment at 3 p.m., we won’t say you can’t go.  
  • Market-competitive salary - We will give you a salary that reflects your hard work. During the selection process we will try and find that sweet spot, which will make you happy when you open your offer letter.  
  • Work Your World program – Would you like to experience working from a different country for a couple of weeks? Start dreaming about your favorite location because with us, you can do it! Just pick a Publicis Groupe office on the Globe. Then start packing. 
  • Dog friendly office - If you have a furry, occasionally barking four-legged bestie, they are also more than welcome in the office.  
  • Company events - Once you have joined us, you’ll see that we not only learn each other's native language (remember the unofficial language lessons from above?), but also have regular get-togethers. Trying not to stay thirsty during every third Thursday (yes, we definitely call them Thirsty Thursdays!), having different themed parties throughout the year or boosting our creativity by listening to Creative mornings in the Café! 
  • Well-being – Last year we launched our well-being program, Balance by Publicis Groupe Hungary. We believe that balance is not something to be found, but something to create. That is why we are fully committed to bringing it into your life. Initiatives, such as coaching, round table conversations, workshops and education on well-being is available for everyone, and more elements of the program is on the way. 

Interested? Come and join the Publicis Groupe adventure! 

Additional Information

Publicis Groupe, believes that our people are our greatest asset. Our people are chosen for their personalities, their ethics and professional qualities without any exclusion, preferential treatment or discrimination. We are proud to be an equal opportunities employer and do not discriminate by reason of age, gender, gender identity, race, sexual orientation, nationality, religion or disability or any other difference. We encourage applications from all qualified individuals and will provide appropriate assistance for candidates with disabilities or special needs throughout the recruitment process upon request. 

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