Performance Planning Director

  • Full-time

Company Description

We help brands make BOLD MOVES

Nowadays, brands want rapid, spectacular growth and they expect media to deliver it.

Clients used to give us media briefs that said “deliver 80% awareness” or “give me an impactful Christmas campaign.”

Now we hear

“Take me from 4th to 1st in my category”

“Help me grow 10% in a market declining 10%”

“Make me the most loved brand in my industry”

These are huge asks of media, that can’t be met through tweaking the media plan of two years ago.

Decades of advertising research prove that without a big change, large brands stay large and small brands stay small.

This is why Zenith help brands make BOLD MOVES.

Bold moves are big, brave changes to media strategy, delivering more impact for brands and more value for consumers.

Bold moves are backed up with a solid forecast – they are a better path to growth.

Bold moves build a partnership – we believe in this approach so much we link our growth to your success.

Bold Moves bring bigger ROI

This approach works for our clients, our people and consumers – it’s why we are recognised as the UK’s best media agency.

Our Commitment
At Zenith UK, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger. It enables a greater idea exchange, which fosters innovation and creativity, and enriches our perspective.We are committed to Publicis Groupe’s wide variety of talent engagement and inclusion programming, and encourage our people to take an active role in continuing to drive positive change within our agency.   

Job Description


At Team H&M, we manage full-funnel, cross-channel planning, activation and digital strategic development for H&M’s Paid Social, Paid Search and Programmatic activity across 60 markets worldwide. Our team structure replicates a single-client agency set-up with three core functions: Strategy, Planning and Activation. With a total headcount of 50, we are based in four different offices: London (20), India (20), Colombia (7) and New York (3), with all client leadership and strategy governance sitting in the London office.

The Role

The Regional Hubs deliver the Comms and Planning function within Team H&M. Split across London, New York and India, we service nine regions plus the Lifestyle BUs, and our core function is to deliver best in class cross-channel full-funnel media planning and immaculate client servicing. In the London-based EMEA Hub, each sub-team (consisting of one Director, one Manager and one Executive) will lead two regions and/or Lifestyle BUs.

Channel scope:

  • Paid Social: Meta, TikTok, Snapchat & Pinterest
  • Programmatic: YouTube & Display (DV360)
  • Paid Search: Google, Bing & Apple


Client Responsibilities

  • Be the planning lead for H&M’s full-funnel ‘Big 4’ and high-impact ‘New Development’ campaigns, delivering best in class RTBs, Media Plans and PCAs
  • Support your Paid Digital Manager, who will be the planning lead for H&M’s smaller ‘Prioritised’ branding campaigns
  • Ensure that your team are effectively briefing the Channel Specialist Teams to activate campaigns, and keeping in close contact with them to understand how activity is performing once live
  • Regularly liaise with the Channel Specialist Teams to ensure that you and your team are up-to-date with the status of your region/BU’s always-on Consideration and Conversion streams
  • Design and own bespoke T&L roadmaps for your region and/or BU
  • Understand H&M’s Central Digital Strategy Framework and apply this to all strategic recommendations
  • Understand the bespoke strategic needs of your region and/or BU to ensure that all recommendations ladder up to their business goals

Team Responsibilities

  • Line manage one/two Paid Digital Manager(s)
  • Support your Paid Digital Manager(s) with the line management of the Paid Digital Executive(s)
  • Set clear progression plans for your direct report(s), and host regular 1:1 check-ins with them
  • Embrace and drive positive culture within your team

Additional Information

Publicis Groupe operates a hybrid working pattern with employees being office-based on Mondays and two other days during the working week.

If you have any adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.


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