Digital Associate Director

  • Full-time

Company Description

“If you can dream it, you can do it”
- Walt Disney
Publicis Imagine is a bespoke team dedicated to Disney with one purpose in mind – to be Disney’s most valuable partner in creating the next era of entertainment. This newly built organisation will sit under the umbrella of Publicis Media, tapping into all areas of Publicis Groupe capability, including our newest acquisition, Epsilon. We will be dedicated to Disney’s four lines of business below and are committed to delivering excellence, innovation and creativity in everything we do:

  • Disney+
  • Studios
  • Media networks
  • Disneyland Parks and Walt Disney World 

The Publicis Imagine team has been designed to be simple, agile and connected, with access to the latest innovations in media to accelerate Disney’s growth around the world, Data is at the core of Publicis Imagine’s offering. Our data ecosystem, supercharged by Epsilon, will be the end-to-end platform focused on driving growth. We do this by uncovering data-driven insights that inform marketing, creative messaging and media decisions. We will look to connect all aspects of Disney’s business to unlock growth with each of their consumers from any line of business. 

Publicis Imagine will be active across the globe, with the hub for EMEA based here at White City in London. We are Disney fanatics and have created a unique UK and EMEA hybrid team to deliver not only excellence in market, but also be the guiding light for the region when it comes to planning. We have brought together talent from all areas of our business, client leadership, strategy, planning, data science, content, insights and execution in agile squads that will deliver for Disney’s business. 

We are excited to be building something brand new here at Publicis the best and brightest and want to come on this journey with us. 
We also too believe that if you can dream it, you can do it.
We are Publicis Imagine.
Dreaming. Doing.

Our Commitment
Publicis Imagine is committed to building a culturally diverse workforce and therefore strongly encourages applications from underrepresented groups.  We are committed to equality of opportunity and welcome applications from individuals, regardless of their background.

Job Description

This vacancy is an opportunity to join the Publicis Imagine Digital Media Investment team, which is responsible for planning and buying all UK programmatic and direct digital media as well as print. The overall Investment team is comprised of 24 individuals with diverse skills and expertise across the media and technology landscape. Digital Investment works in close collaboration with Media Planners, Paid Social and the AV Investment team to help design integrated solutions to Disney’s communication challenges.

This role of the Digital Associate Director will be to lead Disney’s Digital (Video & Display) media activity across Disney+ and Media Networks. Responsibilities will include:

  • Leading a team of programmatic buyers to deliver best in class campaigns across Disney+ including upcoming campaigns The Bear S3 and Welcome to Wrexham S3.
  • Working with wider team to deliver innovative and strategic responses to briefs across a range of suppliers.
  • Overseeing full Digital campaign lifecycle from planning to activation and reporting.
  • Championing use of Digital within Publicis Imagine and with clients, showing value in our activations and delivering best in class results and PCAs.
  • Negotiating with key digital partners and media owners on long term partnerships and added value opportunities for our clients.
  • Managing a team of 1x Digital Manager, 1x Senior Executive and 2x Account Executives.


  • Knowledge in programmatic buying (DV360, TTD & Amazon).
  • Strong communication and presentation skills.
  • Experience in strategic digital media planning.
  • Excellent client management skills with ability to challenge and shape briefs.

Additional Information

Publicis Imagine has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;

  • WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
  • REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
  • HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
  • FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
  • FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
  • GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with employees being office-based on Mondays and two other days during the working week.

If you have any adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.


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