Account Coordinator

  • Full-time

Company Description

Herd MSL represents one of Australia’s largest and most-awarded group of agencies. We solve complex business problems through outstanding creative ideas, technically excellent execution and content led multi-channel campaigns. Our difference is our dynamic, fearless and ambitious team – 70+ specialists passionate about creative and integrated campaigns with impact. Our skills span creative, communication, social media, content and paid media.

Our strategy is simple – recruit brilliant people, provide great work and the ability to learn in a creative environment. Our talented team is most passionate about complex and disrupted sectors and large-scale strategic projects. We work with an impressive portfolio of clients, ranging from established multi-national technology companies, and leading consumer and corporate brands, to innovative industry leaders and state and federal government departments.

Job Description

We are looking for an Account Coordinator to join our talented and diverse team. This is an entry level role for someone who is passionate about growing a career in a large  communications agency environment. You will be responsible for tactical account work however, will also interact directly with clients and media - so an interest in building relationships and learning client service (think customer service) skills is important.

You will work across a range of consumer and corporate clients and will be an integral support team member on large-scale projects and accounts. Ideally, we are looking for someone who has an interest in or is keen to try their hand at a mix of technology, FMCG and financial services brands.

This is a great starting point for someone early in their career to learn a range of skills and experience in different sectors within a supportive environment.


You’ll be responsible for:

  • Contributing to the strategic planning process and executing key PR tactics. This includes media monitoring and reporting, creating media and influencer lists, managing product review programs, helping pitch news to journalists, and managing administrative elements of the account like Work In Progress document updates, and WIP summaries.
  • Thinking creatively about story ideas to take to journalists on behalf of our clients, and to keep the finger on the pulse in what's making news (for businesses and consumers), as well as what's influencing culture.
  • Providing public relations support for account services team, including writing, research, media and influencer relations, stakeholder relations and event support.
  • Maintaining media databases, developing and tracking editorial / content calendars and monitoring client channels effectively.
  • Portraying a voracious appetite for culture and the ability to begin building relationships with internal and external stakeholders.


The person we’re looking for has/is:

  • About 1 year of experience / interning in an agency or other communications focused organisation (ideally).
  • Strong written and verbal communication skills, understands the importance of deadlines, prioritising tasks and juggling competing priorities, as well as a strong focus on attention to detail.
  • Ability to demonstrate how they relate to our four key values: Stay Curious, Show up Fearless, Go Home Proud, Be Kind.
  • Ability to build great relationships quickly.
  • Ability to read business materials and distil key details.
  • Potentially degree qualified, or some tertiary study in fields such as communications, marketing, psychology, arts, anthropology, or business.
  • Curiosity and a passion for brilliant, innovative and creative communications.
  • Accountable, proactive and diligent.
  • Open to receiving feedback (or proactively seek it out) and can act on it to quickly improve their skills/knowledge.
  • The ability to thrive in a swift-moving, creative and entrepreneurial environment.


What you can expect from us:

Herd MSL offers flexible working arrangements to suit personal commitments, a fast-paced and fun environment, a people focused learning culture, variety and opportunity, and a heap of added benefits including birthday days off, Friday 3pm finish throughout summer, additional leave with longevity, access to industry leading mentors and much more. Plus, you get to work in our creative and open office in the heart of Pyrmont.


Be a part of the Publicis Groupe family, one of the world’s most progressive and dynamic modern communications businesses, enjoying all the perks that come with our network offering:

  • A comprehensive Wholeself program supporting Physical, Mindful and Financial wellbeing
  • A creative, fun and rewarding office environment backed up by our Publicis Liberté flexibility approach “working your way, with us!”
  • Access to our Global AI Platform, Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network
  • Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform Marcel Classes
  • A culture of open feedback and support to reach your goals through our Career Conversations program
  • A committed Diversity, Equality and Inclusion strategy driven through our Viva! Women, Égalité, enABLE and Embrace (reconciliation action plan) programs 
  • Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year
  • Parental leave policy with up to 18 weeks paid primary carer leave and generous secondary carer benefits
  • Access to counsellors, psychologists and professionals through Sonder - an all-in-on digital wellbeing technology platform designed to support psychological, medical & safety needs



If you don’t tick every box in this ad, please don’t rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity, rather than ticking boxes – so if this role resonates with you, please apply.

Diversity. Inclusion. Equity. More than just words, these are part of our DNA. At Publicis Groupe we are committed to the inclusion and recognition of all people; regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate in. We value diversity and the skills, knowledge and experience that difference brings to our culture and solutions. 

Uniqueness is powerful; without it we wouldn’t be where we are today. So be you – we like it that way. 

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process.  If you need any assistance or adjustments, please contact us via [email protected] - your personal information will be kept confidential.

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