Programmatic Associate Director

  • Full-time

Company Description

“If you can dream it, you can do it”
- Walt Disney
Publicis Imagine is a bespoke team dedicated to Disney with one purpose in mind – to be Disney’s most valuable partner in creating the next era of entertainment. This newly built organisation will sit under the umbrella of Publicis Media, tapping into all areas of Publicis Groupe capability, including our newest acquisition, Epsilon. We will be dedicated to Disney’s four lines of business below and are committed to delivering excellence, innovation and creativity in everything we do:

  • Disney+
  • Studios
  • Media networks
  • Disneyland Parks and Walt Disney World 

The Publicis Imagine team has been designed to be simple, agile and connected, with access to the latest innovations in media to accelerate Disney’s growth around the world, Data is at the core of Publicis Imagine’s offering. Our data ecosystem, supercharged by Epsilon, will be the end-to-end platform focused on driving growth. We do this by uncovering data-driven insights that inform marketing, creative messaging and media decisions. We will look to connect all aspects of Disney’s business to unlock growth with each of their consumers from any line of business. 

Publicis Imagine will be active across the globe, with the hub for EMEA based here at White City in London. We are Disney fanatics and have created a unique UK and EMEA hybrid team to deliver not only excellence in market, but also be the guiding light for the region when it comes to planning. We have brought together talent from all areas of our business, client leadership, strategy, planning, data science, content, insights and execution in agile squads that will deliver for Disney’s business. 

We are excited to be building something brand new here at Publicis the best and brightest and want to come on this journey with us. 
We also too believe that if you can dream it, you can do it.
We are Publicis Imagine.
Dreaming. Doing.

Our Commitment
Publicis Imagine is committed to building a culturally diverse workforce and therefore strongly encourages applications from underrepresented groups.  We are committed to equality of opportunity and welcome applications from individuals, regardless of their background.

Job Description

This vacancy is an opportunity to join the Disney Digital Media Investment team, which is responsible for planning and buying both Digital Programmatic and Print Media. The overall Investment team is comprised of 24 individuals with diverse skills and expertise across the media and technology landscape. Digital Investment works in close collaboration with Media Planners, paid social and the AV Investment team to help design integrated solutions to Disney’s communication challenges.

This role of the Programmatic Associate Director will be to lead Disney’s Digital (Video & Display) media activity planning and overseeing a campaign from brief to activation and review. Responsibilities will include:

  • Leading a team of programmatic buyers to deliver best in class campaigns across the following of Disney’s line of businesses; e.g. Disney+, Media Networks & Cruises/Resorts.
  • Negotiating with various sales house teams to drive added value opportunities for our clients.
  • Meeting all deadlines set by either the Digital Director, planning team and/or the client - ensuring your direct team do the same.
  • Ensuring all digital administration is completed accurately and in a timely fashion.
  • Managing a team of 1x Digital Manager, 1x Senior Executive and 2x Account Executives.
  • Working with your team to deliver innovative response to briefs.  


  • Knowledge in programmatic buying within platforms (DV360, TTD & Amazon).
  • Strong communication and presentation skills
  • Experience in managing client/AV finance processes, i.e. Ensuring absolute finance accuracy and PO management
  • Excellent client management skills and not be afraid to challenge briefs.

Additional Information

Publicis Groupe operates a hybrid working pattern with employees being office-based on Mondays and two other days during the working week.

If you have any adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.


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