Associate Data Analytics

  • Full-time

Company Description

PGD is a center of expertise catering to international markets on a full spectrum of digital, data and tech services. Also, an interconnected network, with a diversity of talent- a never sleeps machine of creation that continuously grows and mutates, to become a more efficient and a collaborative system, that delivers outstanding work. The PGD team in India boasts of over 1000+ specialists across Mumbai, Gurgaon, Pune and Bengaluru certified across all major platforms - Amazon, Facebook Blueprint, Google Adwords, Google Shopping, SA 360, Data Studio and more. With solid expertise in Search, Programmatic, Data engineering, Data sciences, Ecommerce, Consulting and Development, the team supports a host of Publicis operations across US, Europe and Asia and their multinational clients.

Job Description

Your responsibilities as a Media Performance Analyst –


The Media Planning Tool Operator role offers the opportunity to gain knowledge of global media planning processes from planning to activation and will work within a dynamic environment with exposure to a variety of agency teams across 10-40 markets worldwide.

The media planning tool used is TukTuk (owned by Redmill) is a specialist media data management platform used as a reporting solution. The platform is an integral part of media ways of working to ensure consistency in across markets and requires ongoing central management from an ambitious individual with a strong eye for detail, to ensure the seamless delivery of accurate information to global stakeholders and local client teams. The role will involve working very closely with the central client services and operations team, as well as the local market teams who also use the TukTuk platform.

The successful candidate will be trained on both how to use the platform and read/create media plans. Once the trainings are completed the candidate will.

  • Manage and monitor the weekly global campaign status to ensure TukTuk is updated against planned activity.
  • Be working closely with central operations team and local markets, uploading all planned campaigns to the platform in addition to corresponding supporting documentation.
  • Be responsible for ensuring all central and local media plans and actualisations are reflected on Tuk-Tuk platform within global quarterly deadlines, sharing reports with central operations team to share with client contact.
  • Work with central operations team to resolve local queries.
  • Adhere to agreed ways of working and taxonomy processes (with assistance from dedicated TukTuk resource within activation hub). 
  • Be responsible for requesting new users, removing existing users and changing user access in the TukTuk tool.
  • Have regular communication with markets to ensure they are up to date with any new TukTuk updates, changes, and general information regarding the tool.
  • Send fortnightly reminders to markets requesting Taxonomy updates and sharing final versions with Global client.


You will fit right in if you have –

  • Bachelor’s or master’s degree from a good university in Marketing, Advertising, Business Administration, and Communications (desired)
  • 0 – 1 year of experience in media (preferable but not essential)
  • Data entry / numerical analysis experience (via a data management platform / excel)


    Additional Information

    If you are excited for –


    • Ability to analyse numerical data for reporting via platform dashboards and excel.
    • Strong project management skills work to deadlines with full comprehension of ticketing systems
    • Excellent attention to detail
    • Strong communication skills and ability to engage with all agency teams, and global clients.
    • Resilient: adopts energized and enthusiastic approach
    • Able to learn quickly and rapidly establish expertise with the company standard and client specific solutions.

    Publicis Groupe Commitment to Diversity & Equity Policy:

    Publicis Groupe is deeply committed to diversity and inclusion in spirit and in action at every level of the organization. It reflects our core values and embodies our purpose of building a great company enabling human potential. We have a deep-rooted appreciation for how diversity of thought drives innovation, and we ground that value in a culture of collaboration and connected thinking.  

    • Diversity & inclusion are business imperatives on which Publicis Groupe will not negotiate. While fostering a work environment that is inclusive of all talent is a collective responsibility, it is leadership’s job to nurture the career aspirations and goals of all our talent. Promoting gender equality starts at the top and the Groupe will not tolerate anyone speaking for our organization who does not value the importance of inclusion. Publicis Groupe works very hard to champion diversity and will continue to insist that each agency’s leadership be champions of both diversity and inclusion.
    • Our Core values “ VIVA LA DIFFERENC’E is based on the very aspect of celebrating differences 
    • Our strategy focuses on bringing together teams with diverse perspectives, disciplines, and experiences, because diversity of thought best serves our clients and their customers who they aspire to impact

    Equal Employment Commitment:

    1. We provide equal opportunities to all our employees and to all eligible applicants for employment in our company. We do not unfairly discriminate on any ground, including race, caste, religion, color, ancestry, marital status, gender, sexual orientation, age, nationality, ethnic origin, disability or any other category protected by applicable law.
    2. When recruiting, developing and promoting our employees, our decisions will be based solely on performance, merit, competence and potential.
    3. We shall have fair, transparent and clear employee policies which promote diversity and equality, in accordance with applicable law and other provisions of this Code. These policies shall provide for clear terms of employment, training, development and performance management.
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