Business Director

  • Full-time

Company Description

We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we’re great, but as a team we’re unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.

Zenith Global are the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide.

We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Reckitt, TikTok, Edrington, Coty & Electrolux.

Our Commitment
At Zenith Global, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences.

We are committed to encouraging our talent to participate in Publicis Groupe’s wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company’s many business resource groups. These include VivaWomen!, Égalité, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network.

Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers.

Job Description

About the client....

Philip Morris International (PMI) is a company in the midst of transformation. Originally founded in 1847, PMI are building our future on replacing cigarettes with smoke-free products that—while not risk-free—are a better alternative than cigarette smoking. It’s the biggest shift in PMI’s history. And it’s the right one for consumers and society.

PMI have recently transformed their marketing and media organisations towards greater centralisation, they are looking to enhance and scale the quality and delivery in every market.  As PMI’s recently appointed agency of record, we are excited to help PMI on their transformational journey.  They see communications as a transformation engine and we, as Publicis, are in a prime position to deliver this as we help connect across the key disciplines.

It is a business that is both highly regulated and hugely focused on transformation. The organization is investing heavily in a “smoke-free future”, a move that will see over 50% of their revenue coming from Smokeless by 2025. This accounts for a significant growth opportunity for the organization, both with PMI`s Smoke Free Products (SFP) as well as even respiratory drug delivery.

Publicis Groupe partners with PMI in 80+ markets globally, working across Creative, Production/Transcreation, Digital Marketing, CRM/Loyalty, Content, Brand Strategy and eCommerce, with varying remits depending upon the market. In 2023, Publicis Production was named Global Transcreation AOR (effective mid-2023), and Publicis Media was awarded the Global Media, SEO and Social AOR assignment (effective January 2024). Through leveraging our Groupe “Power of One” approach there are now some 500+ people working on the business across the network. There is a central team in Lausanne of 30 people dedicated primarily to the Combustible Cigarette (CC) business, with a few team members in Lausanne support Smoke Free Products (SFP).

There is a significant opportunity for the Groupe to leverage our long-standing relationship with PMI and continue to accelerate and facilitate their own transformation. This role will be critical in leading this - ensuring connectivity across our markets as well as across the channels we support at the Global and Market levels. This role will also lead the charge for engaging with PMI in the growth of their Beyond Nicotine products.

About the role....

As a Business Director, this is an exciting role across one of the largest clients within the agency, and a significant client for Publicis Groupe. Your strong leadership and management skills, combined with strategic direction, will be essential in  developing leading work with senior stakeholders at global, regional and local levels.

Whilst not essential, this role would benefit from someone who has experience within the tobacco or regulated categories, being mindful of different market archetypes and restrictions and more importantly, the impact and opportunities this creates for PMI.  This role will require you to work across all regions, overseeing the quality of delivery, both strategically and operationally, with a focus on supporting global PMI stakeholders.

The candidate will also work closely with the Global Transformation Lead, supporting their efforts to bridge the connection across Paid Media, Social, SEO and transcreation.  As a Power Of One client, we remain focused on delivering one connected experience in how we work with PMI, and the consumer experiences we deliver to audiences.

About the work....


  • Serve as the client-facing leader for paid media and transformation initiatives for PMI`s Smoke Free Product (SFP) business, as well as PMIs Beyond Nicotine Products.
  • Work with the Global Media Lead to identify and operationalise new process and approaches to drive further transformation and connectivity across the global PMI business.
  • Liaison with agencies and teams across the Publicis network to both deliver against client needs and identify incremental business opportunities. 
  • Deliver solution crafting for key challenges that arise related to client business needs, identifying and operationalising agency structures and approaches to successfully tackle these challenges.
  • Support the integration of new channels, including AI
  • Work to develop and grow Publicis support of PMIs Beyond Nicotine products 
  • Support business plan development and new business operations, engaging with the GCL and Global discipline leads



What you'll need to succeed....

A Collaborative Leader A future facing and driven leader, an excellent problem solver and a decision maker. Pro-active, action oriented and full of energy for challenges.

Digitally Conversant A digital native with comprehension across a wide variety of tools and channels, including digital marketing, CRM, Social Media and data-driven marketing, and how to leverage them for clients. 

Relationship Focused A strategic business advisor, excellent at building strong and long-term relationships with clients and who knows how to gains their trust and respect. Get first-hand client information and uses strong communication skills and ability to build strong, long term client relationships at director and VP levels.

Global Experience A proven collaborator within a global business, who can coordinate and influence across complex matrix structures, organisations and different cultures, both internally and externally. 

Strong Commercial Acumen Business orientated, excellent at identifying opportunities and driving growth.

An Inspiring Influencer  Collaborative and a team builder. Excellent at influencing individuals and teams who are not direct reports, but whose alignment is critical to the success of the business. Able to build strong relationships within the Groupe, ensuring that people are fully motivated to deliver.  

Additional Information

Zenith Global has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;

  • WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
  • REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
  • HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
  • FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
  • FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
  • GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with employees being office-based on Mondays and two other days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.


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