Email HTML Developer

  • Full-time

Company Description

Leo Burnett is a communications agency powered by its HumanKind operating system, with the belief that creativity, data and technology work together to transform human behavior and drive prosperity for clients. Part of Publicis Communications, Leo Burnett Worldwide is one of the world's largest agency networks with 85 offices and more than 8,000 employees. The global agency works with some of the world's most valued brands including Aldi, Bank of America, Campbell's, Dunkin, Firestone, Jim Beam, Kellogg's, Nintendo, Tillamook and UnitedHealthcare among others. To learn more about Leo Burnett Worldwide and its rich history of creating iconic brands, visit our site, Facebook page and follow us on Twitter and Instagram via @leoburnett.

Job Description

We are seeking a skilled Email HTML Developer to join our dynamic marketing team, focusing on the creation and maintenance of email template. As an Email HTML Developer/Coder, you will be responsible for coding and deploying HTML emails that align with our brand guidelines. Your primary focus will be on creating visually appealing, mobile-responsive, and optimized email campaigns that drive engagement and conversion. The ideal candidate will have a strong background in HTML, CSS, and email marketing, with an understanding of SAP marketing tools and technologies. The role involves collaborating closely with the marketing and design teams to develop responsive, visually appealing, and effective email campaigns that align with our brand guidelines and business objectives.

Responsibilities:

  • Develop HTML emails from design concepts, ensuring compatibility across various email clients and devices.
  • Conduct thorough testing of email templates across multiple email clients and devices to ensure quality and consistency. Address any issues related to rendering or functionality.
  • Optimize email templates for responsiveness, load time, and overall performance.
  • Work closely with the marketing, design, and content teams to translate visual designs and marketing strategies into functional email templates.
  • Stay updated with industry best practices, emerging trends, and email marketing standards.
  • Troubleshoot and resolve HTML/CSS issues to ensure flawless rendering across email clients.
  • Provide technical support and troubleshooting for email campaign-related issues.
  • Conduct A/B testing to optimize email campaign performance and deliver actionable insights.
  • Ensure all email campaigns comply with current email regulations and best practices.
  • SAP Marketing Integration: Work with SAP marketing tools and technologies to integrate and optimize email templates within the platform.

Qualifications

  • Proficiency in HTML, CSS, and JavaScript with a focus on email development best practices.
  • Experience with responsive design techniques and frameworks for email.
  • Familiarity with email marketing platforms (SAP) and their respective coding requirements.
  • Strong attention to detail and ability to work in a fast-paced environment with tight deadlines.
  • Previous experience in creating and optimizing email campaigns within an e-commerce or digital marketing environment.
  • Knowledge of email deliverability best practices and CAN-SPAM compliance.
  • Experience with analytics tools to track and analyze email campaign performance.
  • Graphic design skills and proficiency in Adobe Creative Suite or similar design software.
  • Excellent communication skills and a collaborative mindset to work effectively within a team.
  • Bachelor’s degree.
  • Minimum 3 years of work experience
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