Senior Vice President, Paid Search

  • Full-time

Company Description

At CoLab, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. CoLab uses living data to create brand movements at the speed of people’s lives. We move faster, create movements, and deploy real time data that connects world class creative to content and media in service of growth and ROI.

As part of Publicis Media, our leadership is defined by experience, commitment, and continuity across our vast network. Helming our agencies and teams are some of the most seasoned experts in the industry, committed to doing the best for our people and our clients every day, and bound together by our inclusive and humane culture. No matter whether we’re recruiting new talent or devising new media campaigns for our clients, we put the humanity and identity of real people at the forefront of everything we do. And our peerless history of continuous learning and innovation means we never stand pat.

Publicis Media is the #1 media network in North America, made of a family of world-class media agencies, solutions, and talent. Together, we comprise more than 23,000 people in more than 60 countries, united to serve the world’s best-known and most successful brands.

Job Description

The SVP Director, Paid Search is responsible for leading the success of clients’ paid search campaigns by providing thought leadership on campaign strategies and optimization, and building strong relationships and establishing clear lines of communication with clients, partners, and internal staff members. As a SVP, Director of Search, you'll manage the strategy and oversee planning, optimization and reporting of client SEM campaigns. You will also identify opportunities to integrate SEM with other capabilities. 
Role Objectives: 

  • Provide vision, direction, management and support to individuals within the team to ensure their work aligns with our mission and goals  
  • Motivate and manage a paid search media team in the creation, development, and execution of campaigns to meet/exceed expectations within budget and time parameters 
  • Foster strong relationships with internal teams and client groups 
  • Develop action plans for achieving and measuring media success, including setting key metrics, measurement and optimization strategies 
  • Advocate the value of paid search media and help educate clients, partners and internal teams on the latest developments and capabilities in this quickly evolving media channels 
  • Provide team direction for improving campaign performance through optimization and/or implementing new features and strategies 
  • Lead presentations to both clients and internal teams showcasing campaign strategy and performance results  
  • Develops, manages, and monitors client P&L’s for assigned accounts 
  • Implement holistic media planning 
  • Introduces Process Development Input, Quality Assurance and Best Practices Input 
  • Interfaces with other department leads to share ideas, communicate service offerings, and to identify and deliver new solutions for clients 
  • Keeps senior management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business 
  • Prepares and presents annual financial plans and staffing plans  
  • Develops a complete understanding of each client’s goals, markets, needs and expectations 
  • Works within client relationships to champion initiatives that drive marketing decisions across digital channels 
  • Attends client meetings on ongoing basis, interface as needed with executive level and middle management level on client side during meetings and presentations 
  • Advocates across functional areas within client relationships (e.g. IT professionals, marketing/product managers, C-level executives) to develop rapport and deliver complex solutions 
  • Communicates and implements a Participation Planning Process or all accounts 
  • Solves client problems and uses conflict management skills within a professional environment  
  • Manages strategy development and execution for complex marketing analysis disciplines, such as segmentation, attitudinal/motivational analysis, concept/copy testing, sales forecasting, response prediction, advertising effectiveness, consumer profiling, customer profitability analysis (lifetime value), media mix modelling, conversion attribution analysis and ROI measurement 
  • Leverages syndicated digital research (e.g. ComScore, Nielsen, Hitwise) to benchmark trends and/or manage expectations of forecasted trends  
  • Embraces and encourages a culture based on team work, collaboration, and intellectual curiosity 
  • Motivates, leads, and manages internal teams, working collaboratively to drive programs that meet our clients’ business objectives  
  • Establishes expectations and goals for team on performance marketing and thought leadership 
  • Provide training as needed for team  
  • Facilitates the development and documentation of best practices to improve operational efficiencies within the team and the group 



Minimum Qualifications: 

  • Bachelor’s degree or higher with a concentration in marketing, advertising, business, or equivalent 
  • 15+ years of account management experience in online advertising (paid search), direct marketing, or e-commerce with increasing levels of responsibility within an agency or media company, including client-facing responsibilities 
  • 10+ years of experience in interactive marketing or business consulting using data and information to drive specific targeting and marketing recommendations 
  • 10+ years of team management experience 
  • Possess strong analytical skills and the ability to interpret campaign performance data and provide insights and optimization recommendations 
  • Understanding of best practices for leveraging social media for brand communication 
  • Knowledge of statistical methods and testing methodology preferred 
  • Deep knowledge of ad serving platforms and online analytic solutions 
  • Excellent relationship building, diplomacy, and decision making skills with the ability to think creatively.  
  • Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel  

Additional Information

Compensation Range:  $167,000 - $273,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

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