Business Director - Commerce
- Full-time
Company Description
Publicis Media harnesses the power of modern media through global agency brands CJ, Performics, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe, Publicis Media's digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.
Job Description
Why Work with Us?
The Performance business unit strategizes and provides digital activation services for global advertisers in over 57+ markets around the world with the aim to deliver the optimal outcome. Our Performance Centre of Excellence drives performance solutions across several channels including social, search, programmatic, commerce and affiliates. We have 30 different nationalities in our teams and work closely with teams from Google, Meta, TradeDesk and Amazon to deliver innovative solutions that helps deliver business results to our clients.
The Role:
The head of Commerce is a key role within Performics and Publicis Media, the role has been created to transform our middle-east Commerce end-to-end offering. Leading a broad spectrum of talents from media, content, operations anda analytics, the head of Commerce is responsible for leading the strategic direction, operations, and growth of Commerce across the region. This leadership position drives growth and excellence in markets, fosters a culture of innovation, and ensures alignment with Performics's global vision and objectives.
The head of Commerce is also responsible for driving our regional commerce practice, driving growth through regional pitches, upsell to existing clients and foster senior Commerce client relationships. The head of Commerce will collaborate with the other channel leads and Publicis Media clients leadership to make sure they are solving for their business and client needs while delivering on the wider commercial targets.
Key Accountability:
- Strategic Leadership: Define and implement the strategic direction for Commerce, ensuring alignment with global objectives and addressing regional market dynamics.
- Client Relationships: Build and nurture senior-level relationships with key Commerce clients, ensuring that their Commerce objectives are met and exceeded.
- Solutions: Accountable for building and scaling our Commerce offering across media, content, operations and analytics. The role also ensures ownership of our owned and borrowed platforms: profitero, citrus,… and many others
- Team Development & Culture: Lead, mentor, and grow the commerce teams, promoting a culture of excellence, collaboration, and continuous learning.
- Operational Excellence: Ensure that the markets deliver high-quality services consistently across the region.
- Financial Management: Accountable for the region’s Commerce revenue target, working with the markets to set them up and ensure delivery
- Business Development: Drive new business efforts, from identifying opportunities to leading pitches and onboarding new clients.
- Innovation & Thought Leadership: Champion the adoption of cutting-edge digital strategies, tools, and technologies, positioning Performics as a leader in the Commerce space.
- Collaboration: Collaborate closely with the markets, specialized teams and other agencies within the Groupe to deliver integrated solutions to clients.
Key OKRs
- Innovate and scale a market leading Commerce offering focused on media, content, operations and analytics pinned by leading technology
- Drive regional Commerce growth and Increase market share
- Foster team growth and development by attracting key Commerce talents and nurtnuring existing ones
- Position Performics as a leader in Commerce in the region
- Accountable for delivering successful product & service go-to-markets in all applicable markets
- Improving the performance of the markets by monitoring key metrics such as revenue growth, pitches conversion, product adoption, talent attraction and retention, commercial growth rate.
The Criteria
- At least 10+ years of experience working within or around the Commerce ecosystem with a proven track record of running a regional or global business
- Strong understanding of the Commerce industry, pipeline management, client acquisition and client management, this role will require high technical proficiency.
- Strategic thinker, can create a storyline that compels the prospect to work with the agency brand in question.
- Extreme time management & organization, can manage multiple complex activities at once
- Can thrive during peak periods of deadline-oriented activity with professionalism and composure.
Preferred Qualifications
- Expansive Network of industry leaders and top tier client stakeholder in key global markets to drive lead generation
- Bachelor’s degree in Marketing, Business, or a related field.
- Experience working with globally distributed cross-functional teams.
About the Way We Work:
Be You
We believe you should be able to be the same person at work as you are at home. Authenticity and trust are important. Be who you are, mean what you say, allow other teammates to do the same.
Know Your Teammates
We know social opportunities reinforce relationships, and relationships shape our attitudes. Everyone is equal parts teacher and learner, so invest in each other. We are a community. Play with intention.
Make It Better
We believe there’s always room for growth—professionally, personally, and in our communities. We identify opportunities for improvement, innovation, and learning and encourage our clients to do the same.
Collaborate Expertly
Everyone comes to us with a different background and provides unique value. Speak up, embrace a “what if” attitude, and support the people around you. Collaborate with your team, hone your expertise, and remember—the best idea wins.
About Performics:
Are you ready to re-invent digital marketing? At our unit, we’re accelerating the great missions of our clients in the ever-evolving world of search engine marketing, programmatic, social media, Commerce and affiliates.
If you’re ready to move at the speed of Google, Meta, and amazon, have an entrepreneurial spirit, get excited about finding smarter ways to do things, and demand performance for your clients, we’d love to meet you. We’ll give you the tools, support, and freedom to lead, innovate, and grow. We hire exceptional people for our global headquarters in the US alongside major citiies across the world. Our international presence spans 57 markets (and growing) including regional hubs in London, Dubai, and Singapore.
We are dedicated to ensuring an inclusive environment where employees feel empowered to share their experiences and ideas. We encourage participation in a variety of Business Resource Groups, including groups for Women, People of Color, Veterans, the LGBTQIA community and allies, and more.
Qualifications
The Criteria
- At least 10+ years of experience working within or around the Commerce ecosystem with a proven track record of running a regional or global business
- Strong understanding of the Commerce industry, pipeline management, client acquisition and client management, this role will require high technical proficiency.
- Strategic thinker, can create a storyline that compels the prospect to work with the agency brand in question.
- Extreme time management & organization, can manage multiple complex activities at once
- Can thrive during peak periods of deadline-oriented activity with professionalism and composure.
Preferred Qualifications
- Expansive Network of industry leaders and top tier client stakeholder in key global markets to drive lead generation
- Bachelor’s degree in Marketing, Business, or a related field.
- Experience working with globally distributed cross-functional teams.