Publicis Worldwide is a global creative network enabling our clients to Lead The Change in their marketing and business transformation. In a world of accelerated change in which new technologies emerge every day, Publicis Worldwide provides strategic creative ideas leveraged by data and technology to help clients succeed in their marketing transformation. With over 16,000 employees in 110 countries, clients include AXA, Carrefour, Cartier, Citi, Diesel, Heineken, L'Oréal, Nestlé, Orange, Procter & Gamble, Renault, Sanofi, UBS, and Walmart. In 2021, Publicis Worldwide was ranked by Cannes Lions as the 4th most creative network. Publicis Worldwide is the creative agency network solution hub within Publicis Groupe.

As a senior social media content creator, the candidate will be required to work collaboratively with client servicing teams in developing social media content strategies, undertaking industry / competitive research, audit client's social media platforms and their content push, undertake performance and analytics by monitoring traffic and content commitment. The candidate is also required to have the ability to create dynamic content including designing and editing videography and photography.

Main Tasks

• Participate in social Media & Social Content Strategy Formulation (Linked In, Instagram, Tic Tok).

• Social Media Analytics – Content & Platform.

• Development & Creation of Dynamic content including designing and editing of static and videography content.

• Development and execution of regular content calendars

• Experience in developing content across platforms such as

• Audience targeting

• Use of Paid / Promoted Posts.

• Maintain consistency in content and ensure alignment to client’s brand voice and business objectives

• Measure and conduct periodic analytics of social media platforms

• Having an analytics mindset to analyze what type of customer are attracted to what content and then analyzing a target market

• Ability to communicate the message in simple and beautiful design language and formats which will attract audience

• Develop and publish new interesting, dynamic content periodically at a steady pace

• At least 5 years of experience as a content creator with technical know-how in creating strong engaging content. The candidate needs to have Videography, photography and editing skills, in addition to creating dynamic content in English and Arabic, including designing. 

• Experience in developing content across platforms such as:

• Instagram
• TikTok

• Detailed oriented workstyle, with good time management and organizational skills.

• Collaborate with the creative and content team to deliver full fledged monthly content calendars.

• Collaborate with in-house producers to outline upcoming productions.

• Exhibit prior content shot and edited for established brands.

• Due to the nature of the client, possessing a UAE valid drivers license is beneficial.