Web Analyst
- Full-time
Company Description
Job Description
Publicis Groupe is a leading global communications and full-circle marketing services company. Our projects range from classic advertising campaigns, through digital creative strategy management, website build projects, in-house production, data-driven media solutions, content creation & maintenance and global digital communication strategy & asset creation for several brands, just to mention a few larger areas of our expertise.
In Hungary; our multinational team represents 350 people from across 25+ different countries, providing integrated solutions and diverse expertise that shape how Fortune 500 companies and brands communicate from Europe to the US and China.
We are a group of communication professionals deeply rooted in the values of diversity and inclusion, creating an environment that encourages collaboration, growth, and the pursuit of excellence, working for better futures at speed by turning the magical combinations of many into the Power Of One!
And we are proud to be the first agency in Hungary to get the Great Place To Work® certification!
Looking for a new challenge in the digital marketing world? We've got you covered!
We're on the hunt for a Web Analyst to join our team at a large Hungarian advertising agency. If you know your way around Google Tag Manager, Google Analytics, and data visualization tools like Looker Studio and PowerBI, we want to hear from you!
You'll be responsible for managing the online measurement and analytics of our clients' websites, so if you're passionate about making data-driven decisions and improving website performance, this could be the perfect role for you.
Experience with Cloud platforms, Big Query, Python, and other programming languages is a plus, but most importantly, we're looking for someone who is analytical, communicative, and thrives in a fast-paced environment.
Join our team and help us take our clients' websites to the next level!
Job Description:
We are seeking an experienced Web Analyst to join our team at a large Hungarian advertising agency. As a Web Analyst, you will be responsible for managing the online measurement and analytics of our clients' website. The ideal candidate will have strong skills in Google Tag Manager, Google Analytics, and Google Analytics 4, as well as experience in data visualization tools like Looker Studio and PowerBI. Experience with Cloud platforms, Big Query, Python, and other programming languages are a plus.
Responsibilities:
- Manage and implement Google Tag Manager for our clients' websites
- Develop and maintain analytics tracking plans and measurement strategies
- Analyze website traffic and user behavior to identify areas for improvement
- Create reports and dashboards using data visualization tools like Looker Studio and PowerBI
- Collaborate with other teams to provide actionable insights and recommendations
- Continuously monitor and optimize website performance based on analytics data
- Stay up-to-date with the latest trends and best practices in web analytics and data visualization
Qualifications
- Bachelor's or Master's degree in Marketing, Business, Computer Science, or a related field
- 2+ years of experience in web analytics and data visualization
- Expertise in Google Tag Manager, Google Analytics, and Google Analytics 4
- Experience with data visualization tools like Looker Studio and PowerBI
- Knowledge of Cloud platforms, Big Query, Python, and other programming languages is a plus
- Strong analytical and problem-solving skills
- Excellent communication and collaboration skills
- Ability to work in a fast-paced environment and manage multiple projects simultaneously
If you are a highly motivated and analytical individual with a passion for web analytics and data visualization, we encourage you to apply for this exciting opportunity. We offer a competitive salary, comprehensive benefits package, and a supportive and collaborative work environment.
Why should you join Publicis Groupe?
Multicultural and diverse environment - We have more, than 300 colleagues (and counting), talents coming from every part of the world, why not join us and learn some Portuguese during lunch breaks?
Non-mandatory office days - We give you the opportunity to enjoy our modern and minimalistic (also award-winning!) open office and enjoy the comfort of your own home when it comes to where to spend your working hours. We love being in the office but also having the freedom to work from home!
Flexible working hours - The working hours are also flexible. Here we have to mention that as we work for clients, you cannot do your job during the evening, but if you have a dentist’s appointment at 3 p.m., we won’t say you can’t go.
Market-competitive salary - We will give you a salary that reflects your hard work. During the selection process we will try and find that sweet spot, which will make you happy when you open your offer letter.
Work Your World program – Would you like to experience working from a different country for a couple of weeks? Start dreaming about your favorite location because with us, you can do it! Just pick a Publicis Groupe office on the Globe. Then start packing.
Free Fridays in August - That’s right! Last year we introduced having free Fridays in August, and we are about to do it again this year!
Dog friendly office - If you have a furry, occasionally barking four-legged bestie, they are also more than welcome in the office.
Company events - Once you have joined us, you’ll see that we not only learn each other's native language (remember the unofficial language lessons from above?), but also have regular get-togethers. Trying not to stay thirsty during every third Thursday (yes, we definitely call them Thirsty Thursdays!), having different themed parties throughout the year or boosting our creativity by listening to Creative mornings in the Café!
Well-being – Last year we launched our well-being program, Balance by Publicis Groupe Hungary. We believe that balance is not something to be found, but something to create. That is why we are fully committed to bringing it into your life. Initiatives, such as coaching, round table conversations, workshops and education on well-being is available for everyone, and more elements of the program is on the way.
Relocation - Would you like to join us from the other side of the globe? Looking forward to talking to you! If we agree on working together, we will help you get through the bureaucracy and get you the working visa you need.
Interested? Come and join the Publicis Groupe adventure!